Post and video by Miiko Mentz

Today concludes our video coverage of Web 2.0 Expo with a final interview with IBM. Of course IBM is certainly not the first company you think of when you think Web 2.0, but like last year’s Web 2.0 Expo, the show was filled with many startups and sprinkled with a few big players. This year’s big companies were IBM, Microsoft, Salesforce.com and a few others. And much of the buzz was around ‘doing more with less’ through collaboration and cloud computing.

Cloud computing is all the rage these days and IBM is trying to get in on the action. At the end of last month, IBM announced an initiative dubbed “Open Cloud Manifesto” that calls for open standards to promote cloud computing. There’s a host of companies backing the manifesto, but oddly, the pioneers and leaders in cloud computing are absent.

According to Reuters, Amazon is reviewing the plan, Google has decided not to support it and Salesforce.com hasn’t publicly spoken on the matter yet. Also, Microsoft has publicly criticized IBM’s efforts.

On a lighter note, Bubblicious Reporter Jolie O’Dell spoke with Kathy M. Mandelstein, marketing director at IBM Software Group, IBM Rational Software and WW Programs, Events and Web, about cloud computing, LotusLive, and Rational AppScan. IBM’s overall theme at Web 2.0 Expo was “Smart Work” and helping people and businesses to work smarter through collaboration and collective intelligence. Hear what Mandelstein had to say:

In addition to IBM, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed any of our interviews from earlier this week, check them out: ooVoo, MindTouch, Topix, chi.mp, and our Web 2.0 Expo highlight reel.

Post and video by Miiko Mentz

Chi.mp launched into public beta last week during Web 2.0 Expo, and in the true spirit of lobbyconing, we caught up with Chi.mp’s CTO in the halls of San Francisco’s Moscone Center where Web 2.0 Expo was held. Bubblicious Reporter Jolie O’Dell spoke with Anthony Eden, CTO of chi.mp, about their launch.

Chi.mp helps you manage your online identity and enables you to bring together your digital life into one place. So instead of having invite people to each of your online accounts, such as Twitter, Flickr, Facebook, MySpace, LinkedIn, Google, Yahoo, etc., Chi.mp enables you to pull all those services into one place that’s owned by you under your own domain name. This makes it easy to share and control your online identity.

In addition, Chi.mp enables you to have different personas, such as one for work, one for family and friends, and another for the general public. This allows you to control what others see and helps you better protect sensitive information, such as your home address, or images that you may only want your friends or family to see and not your boss, co-workers or the general public.

To learn more watch our interview with Chi.mp’s CTO Anthony Eden and grab your free .mp domain name before somebody else does. See Eden’s .mp site at anthony.mp and if you want to check out mine, I’m at MiikoMentz.mp and I also grabbed Miiko.mp. Now I just need to decide which one to populate and promote.

In addition to Chi.mp, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed our other interviews earlier this week, check them out: ooVoo, MindTouch, Topix and our Web 2.0 Expo highlight reel. Stay tuned tomorrow for our final Web 2.0 Expo interview with IBM.

Post and video by Miiko Mentz

At Web 2.0 Expo last week, Bubblicious Reporter Jolie O’Dell spoke with Topix CEO Chris Tolles. Topix is a leading Internet news community that connects people on a local level to the news and events in their towns and cities, and it provides a place for people to discuss the news that matters most to them. With newspaper advertising shrinking and becoming less effective, local businesses are turning to other sources, such as Topix, to connect with customers.

Topix is becoming a great avenue for businesses that are dependent on local customers, such as restaurants, salons and spas, car dealerships, attorneys, doctors and other neighborhood-type businesses. However, many of these small business owners aren’t well versed in SEO practices or search advertising, but need to advertise online to drive customers into their stores, restaurants and local offices.

At Web 2.0 Expo last week, Tolles talked about Topix’s newly released services that are helping these types of businesses connect to a local audience in a local context. Check out our interview with Tolles:

In addition to Topix, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed our highlight reel or other interviews, check them out: ooVoo and MindTouch. Stay tuned all week for the full interviews with each company. Tomorrow’s video interview is with chi.mp.

Post and video by Miiko Mentz

In the spirit of Che Guevara, MindTouch rallied the crowd at Web 2.0 Expo last week with its social enterprise collaboration revolution. Bubblicious Reporter Jolie O’Dell caught up with the MindTouch team to learn about the newly launched MindTouch 2009, an enhanced developer platform for building rich collaborative applications and communities, and a new bi-directional message bus that further extends MindTouch’s powerful collaborative capabilities.

MindTouch Marketing Manager Sarah Carr explains how MindTouch is revolutionizing the way people and businesses collaborate using MindTouch’s open source enterprise collaboration platform; and MindTouch Sales Engineer Mike Diliberto talks about the new MindTouch 2009. Check it out:

In addition to MindTouch, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed yesterday’s video, watch our interview with ooVoo and our highlight reel. Stay tuned all week for the full interviews with each company. Tomorrow’s video interview is with Topix.

Disclosure: In addition to being a contributor to Bubblicious, I also work at FutureWorks where one of my clients is MindTouch, which I’ve chosen to include in my coverage of Web 2.0 Expo due to them being an exhibitor and fitting the focus of our coverage.

Post and video by Miiko Mentz

At last week’s Web 2.0 Expo we caught up with ooVoo, a company that enables people to connect, collaborate and communicate in real-time through online video. Bubblicious Reporter Jolie O’Dell spoke with Tom Herman, VP of product marketing at ooVoo, about their core products and their new open API that allows developers to build customized applications and widgets for use within the ooVoo platform.

ooVoo enables people to have video chats with up to six people on camera and another six people by audio, as well as screen-sharing capabilities. ooVoo competes against more established players such as Logitech’s SightSpeed, and is an alternative for businesses who cannot afford the higher end solutions such as Cisco’s TelePresence.

Developers interested in building a video app on the ooVoo platform should participate in ooVoo’s developer contest where he or she can win $2,500 by building a creative video widget and embedding it on their personal or company site. Video is a powerful medium and it’s one more way to communicate with readers, viewers, customers, partners, colleagues, etc. Check out our interview with ooVoo:

In addition to ooVoo, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed yesterday’s video, watch our highlight reel and stay tuned all week for the full interviews with each company. Tomorrow’s video interview is with MindTouch.

Post and video by Miiko Mentz (Special thanks to Jolie O’Dell, Bubblicious on-camera reporter)

Web 2.0 Expo 2009 wrapped on Friday afternoon after delivering four days of presentations and demonstrations mostly focused on being agile in uncertain times. Everyone is feeling the pinch of ‘having to do more with less’ due to declining sales, staff reductions and budget cuts, so this year’s Web 2.0 Expo’s theme of “The Power of Less” fit the climate and mood like a glove.

Even if the economy hadn’t tanked, the Web 2.0 hype was overdue for its own market correction because there was clearly too many startups touting useless apps that only added to the noise and didn’t provide real value. At this year’s Web 2.0 Expo, attendees were focused on the ideas and solutions that will translate into real value and ultimately sales.

As Stephen Elop, president of Microsoft’s business division, explained to attendees in an on-stage interview with Tim O’Reilly, founder and CEO of O’Reilly Media, consumer elements of Web 2.0 are being translated and brought into the business setting and are being combined with the data and social graphs that reside within an enterprise to provide real value. He goes on to explain how companies are “translating that value into something customers are willing to pay for.” He’s correct in saying that because at the end of the day that’s exactly what needs to transpire.

Companies need to create products that people want and focus on delivering value that people are willing to pay for. Not an easy feat, but if you can achieve this then you stand a pretty good chance at surviving, if not flourishing, in these uncertain times.

The Bubblicious team decided to talk with a few companies in both the business and consumer space that offer social computing applications and services that deliver efficiency, increased productivity, streamlined workflow that connect people to each other and the information they seek. Watch our highlight reel below and stay tuned all week for the full interviews with each company:

• Monday: ooVoo
• Tuesday: MindTouch
• Wednesday: Topix
• Thursday: chi.mp
• Friday: IBM
  

Disclosure: In addition to being a contributor to Bubblicious, I also work at FutureWorks where one of my clients is MindTouch, which I’ve chosen to include in my Web 2.0 Expo coverage due to them being an exhibitor and fitting the focus of my coverage.