by Brian Solis, sourced from PR 2.0
Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination.
Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable. Jaiku is migrating to an open source model to allow developers to roll-their-own microblogging services and deploy them on the Google App Engine. Pownce was acquired by Six Apart and shuttered, in its current form, for the time being.
In just a couple of years, Twitter has soared to new heights reaching 4.5 million visitors – that’s a 752.9% increase in just one year.
At its current volume of traffic, Twitter recently surpassed Digg according to Hitwise.
Twitter not only represents a detour in human interaction, its community is building highways, roads, cities, and a support infrastructure to power this new direction. It has created its own vibrant and flourishing ecosystem known as the Twitterverse.
From this point of view, Twitter already has created an important and promising new conversation platform.
Twitter has influenced how:
- Media connects with audiences
- Businesses listen to and respond with customers
- Communications professionals, marketers, and advertisers connect with the new world of influencers
- Journalists, bloggers, analysts, event organizers can get help and answers from the community, instantly
- Everyday people can create an in-demand personal brand to open new doors and create new destinies
- People are made aware of news and important information from all over the world
As Twitter gains in relevance and prominence, its conversation platform will ring the alarms of any business that monetizes relationships, connections, and information exchange.
Simultaneously, another company is also building a conversation platform that will force an intersection with any direct and perceived competitor and further reshape the mechanics of human interaction.
Facebook is a dominant player in the world of social networks and reports show that Facebook is now nearly twice the size of MySpace worldwide.
According to Comscore, 222 million people visited Facebook, representing a 10.8% monthly growth rate.
Facebook’s news feed combined with the new Facebook Connect infrastructure is setting the stage for a global conversation platform that may go unrivaled.
Facebook is already hosting channeled conversations sourced from Twitter, FriendFeed, and many other notable communities with an audience that is undeniably substantial, captive, and vigorous.
Recently, Facebook quietly explored the prospect of acquiring Twitter, which resulted in both companies concluding discussions without alignment.
As a conversation platform, Facebook will only gain in importance, creating a precedence that may prevail as it aggregates the ability to share, read, and respond across multiple communities, from one centralized social hub.
In the meantime, Twitter will also continue to increase its stature as both a category-defining conversation platform and also an illustrious community that will further influence the dynamics of engagement and dialog, while attracting new users en masse.
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk, Identi.ca, BackType, Jaiku or Facebook
