Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic.
Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand building in the era of the Social Web.
The conversation evolved into a deeper discussion that tackled the subject of online community building. Loic wanted to capture and share the experience on Loic.tv, so we moved to his video studio to continue the dialogue on camera.
Loic suggested that we spend a few minutes discussing the book on camera to share with the Loic.tv community. It was an offer I couldn’t refuse – after all, Tim Ferriss had occupied the same chair moments before I arrived.
Loic Le Meur asked for it and now we are the beneficiaries of his request. Jon Wheatley and team spent roughly 12 hours creating Twitority, a new service that that facilitates the search and sorting of keywords in Twitter by authority (read: popularity).
Without getting into the minutiae of the debate between popularity versus authority, Twitority is a simple, yet helpful service that will help brand managers, community managers, and communications and customer service professionals tier research and response strategies and programs. It’s also helpful to identify and measure potential opportunities and new trends based on the weighted discussions surrounding relevant topics.
Over the weekend, Sean Percival and Ryan Sit also developed a search engine based on authority popularity, with a twist. Twithority provides side-by-side results ranked by authority and also time/authority.
Read more about it here and give it a test drive here.
