by Brian Solis, sourced from PR 2.0
I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.
There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web.
Ladies and gentlemen, add FriendFeed to your radar for listening, participation, and relationship building.
Defining FriendFeed is easier said than done. In fact, it’s less of a competitor to Twitter and more of a vertical threat to Facebook’s prized News Feed. The News Feed feature in Facebook is considered the central nervous system to the social graph. It powers conversations, connections, and collaboration. As Facebook Connect “connects” you and your social graph across the Web, it will increase in value as it aggregates all outside activity into one centralized stream for your friends, and friends of friends, to review, interpret, and respond. Also, don’t rule out an acquisition of Twitter either.
FriendFeed is one of the most prominent examples of a dedicated lifestream (brandstream). It channels your social activity and also that of your social graph into one simplified river of relevance. As new items appear in the stream, it invites bookmarking and threaded conversations that promote dialog. For example, you can import activity from flickr, youtube, twitter, backtype, blogs, Last.fm, Seesmic, Upcoming, LinkedIn, Yelp, Amazon, Picasa, Delicious, StumbleUpon, Digg, Reddit, Disqus, and 12 seconds. The growing list of services currently sits at 60, but technically you can integrate any service that generates an RSS feed. Most important is FriendFeed’s ability to port your Facebook status into your stream. Technically, you can now host, contribute to and participate in a more comprehensive “news feed” with the potential of reaching a far greater, or perhaps focused and dedicated audience of people who either aren’t on Facebook or prefer something different.
FriendFeed is also unique in that it offers custom rooms to host and join dedicated conversations related to any given topic. Your stream can also export to websites, outside communities, blogs and social profiles.
We celebrated Twitter’s rise to 4.5 million uniques in just over two years, which was enough to surpass Digg’s highly regarded traffic milestone. In less than a year, FriendFeed is nearing one million unique visitors, representing a 3,170% increase.
When compared to other social aggregation and lifestream services, FriendFeed’s trajectory is incredibly promising. You’ll also note that the category represented through the following services is also on the rise, with Tumblr at 1.4 million unique visitors, AOL’s SocialThing realizing 186% annual growth and Google’s Jaiku open micro community platform is still on the rise with a 33% increase over the last year..
If you compare FriendFeed to other micro communities, it appears to be the only platform that is not only growing, but also cultivating an active and significant user base. Plurk is the largest alternative micro community with 256,000 unique visitors and Yammer places a distant third at 86,000.
FriendFeed will only continue to increase in significance, broadening its reach, expanding its user base, and diversifying its user base from early adopters to mainstream market catalysts over the next year. This momentum will continue to be fueled by the addition of new and popular services combined with the dedicated evangelism and amplified awareness generated by influential (and passionate) users such as Robert Scoble, Louis Gray, Chris Brogan, Laura Fitton, Michael Arrington, Dan Farber, Chris Messina, Brian Oberkirch, Loic Le Meur, and Dave Winer. And, it’s not just the usual voices who will propel FriendFeed as a viable conversation platform, it extends to the many, many others who are authoritative and trusted within their dedicated spheres of influence and reach.
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk, Identi.ca, BackType, Jaiku or Facebook
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BackType Brings Forgotten Comments Back to Life
by Brian Solis on September 15, 2008
by Brian Solis, deeper analysis and review available at PR 2.0
Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial.
Through participation, we earn relationships and hopefully build authority by contributing helpful advice, information and insight. We also learn more about the subjects in which we’re interested, creating a deeper understanding of the dynamics associated with not only the subject matter, but also the community view and reaction to it. In the process, we establish and cultivate our online brand, reputation, and associated expertise that is only fortified through every new piece of content we publish and every comment we share.
Social platform services such as SezWho (which is running on PR 2.0 and bub.blicio.us) are formally packaging our expertise through the aggregation of our comments and the ratings our insight as defined by other members of each community. Through SezWho, for example, we can build our own online dossier that presents a comprehensive list of our thoughts and ideas as contributed in blog posts, comments, forums, and other related Web sites.
The process of listening isn’t only relegated to the research and analysis of individual reputations. Listening is also instrumental in the creation of new communications and service initiatives as well unearthing the specific conversations that matter to your brand – for gathering data and also discovering opportunities to respond.
Introducing BackType, a service that I believe, is navigating conversations back to the blogosphere.
BackType is a new service that brings blog post comments back into the spotlight. Whether you’re managing an online reputation management (ORM) or an online monitoring system (OMS), BackType allows you to search keywords across the blogosphere to uncover important conversations that may require our participation, or at the very least, provide you with insight into critical community perspective. You can also search all comments by a particular person and date range to create a snapshot of someone’s area of focus, bias, or expertise.
The new service is built upon a social framework that is also, yes, a social network. We can create a profile that, as usual, portrays our persona in a way that hopefully contributes to our strategically crafted online brand.
BackType connects us not only to the comments that are important to us, but also to like-minded thought leaders and the posts that compel them to share their thoughts, in addition to extending the conversation thread by publishing related content on their own blogs.
When you log on to BackType, you can search comments or find and follow people that are worth tracking. Each time you hit your dashboard, BackType provides an aggregated view of the comments made by your peers to stay connected to and learn from their activity.
Perhaps most notably, you can bookmark, share, and also reply to comments from the dashboard to immediately add your views to each and every related conversation and also incrementally contribute to your personal and professional credibility.
Connect with me on:
Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, Plurk, Identi.ca, BackType, or Facebook