by Brian Solis, sourced from PR 2.0

Loic Le Meur asked for it and now we are the beneficiaries of his request. Jon Wheatley and team spent roughly 12 hours creating Twitority, a new service that that facilitates the search and sorting of keywords in Twitter by authority (read: popularity).

Without getting into the minutiae of the debate between popularity versus authority, Twitority is a simple, yet helpful service that will help brand managers, community managers, and communications and customer service professionals tier research and response strategies and programs. It’s also helpful to identify and measure potential opportunities and new trends based on the weighted discussions surrounding relevant topics.

Over the weekend, Sean Percival and Ryan Sit also developed a search engine based on authority popularity, with a twist. Twithority provides side-by-side results ranked by authority and also time/authority.

Read more about it here and give it a test drive here.

For more on services available for Twitter, please read, “Twitter Tools for Communications and Community Professionals” on PR 2.0.

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