Tag Archives: hubspot

by Brian Solis via PR 2.0


Source

HubSpot released the latest market data that reveals which tools and services people are flocking to when communicating on Twitter.

According to the research, most people interact on Twitter using Twitter.com from their browser of choice – almost half of all users in fact. Note to hubspot, would love to see that data broken out by browser.

Second, and it’s a distant second, people are interacting on Twitter using downloaded or web-based desktop apps, which provide additional functionality beyond the basic services provided on Twitter.com. Interestingly, mobile shows a strong placement in third, just behind desktop. As mobile applications on the iPhone, BlackBerry, Android, and Palm evolve, this number will continue to swell as they rival their desktop counterparts.

Twitter Interface Type – Percentage

Web – 48.1%
Desktop – 21.8%
Mobile – 17.9%
Aggregation / Automation – 11.7%
Pictures – 0.5%

HubSpot also reviewed the top applications in the Twitterverse. No surprise, the Web continues as the dominant source for Tweets, again representing almost half of all usage. What is surprising however, is the chasm of market share between the Web and the top Twitter apps. TwitterFeed and TweetDeck follow in a distant second and third place at 9.2% and 7.3% respectively. HubSpot found that a collective of over 600 apps combine for a total of 14.5%. I would love to see the list of those apps independt of this study.

Top Twitter Interfaces Percentage

Web – 46.5%
twitterfeed – 9.2%
TweetDeck – 7.3%
txt – 4.6%
twitterrific – 4.3%
twhirl – 4.0%
TwitterFox – 4.0%
Tween – 2.0%
TwitterBerry – 1.9%
TwitterFon – 1.8%
Over 600 Others – 14.5%

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by Brian Solis, originally published at PR 2.0

HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF.

Here are the highlights:

- Twitter has about 4-5 million users, about 30% are relatively new or unengaged users

- Twitter is dominated by newer users – 70% of Twitter users joined in 2008

- An estimated 5-10 thousand new accounts are opened per day

- 35% of Twitter users have 10 or fewer followers

- 9% of Twitter users follow no one at all

- There is a strong correlation between the number of followers you have and the number of people you follow

- The average number of followers is 70

For a deeper analysis and interpretation of the numbers presented in the report, please visit Marshall Kirkpatrick’s post at ReadWriteWeb (notice the URL vs. the post title).

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