Zappos boasts one of the most loyal and enthusiastic communities of customers on the Web. Prior to SXSW Interactive, Steve Rosenbaum of Magnify.net, Stephanie Agresta, and I brianstormed ways for ecstatic customers to capture and share the happiness that Tony Hsieh and the Zappos team have worked so hard to package in every box.
The idea debuted at SXSW. To kick things off, we invited several of our friends to help mark the occasion by ordering something special from Zappos. We shipped the boxes to Austin Texas where they allowed us to capture their BoxBreak on camera. Guy Kawasaki, Tara Hunt, Kevin Rose, Erica O’Grady, Frank Gruber, Erin Kotecki Vest @queenofspain, Chris Brogan, Cathy Brooks, Shira Lazar, and others shared their happiness with us and now we’re hoping you’ll do the same.
The video from the event is currently hosted on Zappos.tv
Introducing Zappos BoxBreaks…
BoxBreaks are an emerging phenomenon on the Web that features video of someone opening a box using a simple Web or Flip cam and sharing what’s inside the box with everyone on the Social Web.
In honor of the successful debut at SXSW, Magnify.net and Zappos partnered to host a BoxBreak contest for ALL Zappos customers. Just shoot a video of you opening your Zappos box and share it at Zappos.tv. The contest is already underway and ends on April 30, 2009. Results will post on May 1st.
Long live Zappos and the Zappos BoxBreak! Share your happiness with the world!
Pictures from the live BoxBreaks at SXSW in the TechSet Windws Mobile Blogger Lounge…
Chris Brogan
Guy Kawasaki
Tara Hunt
Erica O’Grady
Tony Hsieh
Additional pictures are on Flickr.
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