Tag Archives: Google

Amazon has announced plans to launch Kindle for Android, expanding on its mobile presence and increasing the number of ways in which you can access your Amazon books. The app will work on Android OS 1.6 or better, and require an SD card.

The move isn’t surprising, given Amazon’s early support of the Android platform. Even before the breakthrough Motorola Droid helped to push Android to the forefront of mobile conversation, Amazon’s store came pre-loaded on many devices, with a later mp3 store helping Google better compete against Apple’s iPhone with iTunes Store access.

Perhaps the more surprising aspect of Amazon’s Kindle release for Android is the fact that it took so long. While Amazon has found several ways to avert Apple’s top-down approach to controlling its devices and their content, it was still necessary for Amazon to appeal to iPhone users. Hence, the Amazon Kindle app for iPhone, amongst other initiatives to own an access point on the iPhone.

And while we’ll see a similar tit-for-tat proceed between Amazon and Apple over the iPad, we’re also seeing Amazon branch further away from this device-specific approach to the Kindle. Amazon on Android devices could take the company in an entirely different direction than it would have been able to go, had it stuck with just an iPhone app.

Google’s Android platform is moving beyond mobile devices to television set top boxes, among other things. Creating more access points for personal electronic devices and home entertainment means more opportunity for Amazon to sell physical and digital products. This is only the begining for Amazon’s capacity to reach consumers and provide the means by which others can reach consumers as well.

Amazon already has a pretty amazing platform of its own, and building out the access points to the platform means that more sellers and authors will be able to interact with each other. This is the real way in which Amazon can better take advantage of its current position, emphasizing the importance of its focus on its mobile presence.

A platform on top of a platform? Seems to have worked out well for Labpixies, the app development firm that was recently acquired by Google. The deal suggests Google’s desired expansion for apps to run on its Android platform, which has staked its claim in the mobile realm and is moving beyond to include other consumer electronic devices. As Google continues to push Android, the need for apps running on the platform continues to grow as well.

Giving the app market a bit of a kick start, Labpixies was acquired in order to incorporate more casual games into options for users. This is a welcome change, as gaming on the Android platform has been relatively dismal, especially when compared to Apple’s mobile platform for the iPhone, iPod Touch and iPad, or even when compared to Facebook.

The battle between Apple and Google is more than just a contest for who leads in the mobile platform space–it’s an appeal to the masses and their morals. In the ongoing saga regarding Apple’s stance on adult iPhone and iPad apps, Jobs tells customers to go ahead and get an Android. The Jobs jabs at Google’s mobile platform not only indicates that Apple has taken the moral high ground, but that Android is for the heathens that aren’t worthy of an Apple mobile device.

Good play, or bad? Just looking at the Internet at large, it would seem to be that the adult industry is relatively easy to access. Of course, Apple doesn’t have to create an adult category for its mobile apps–that’s its right. But when those morals come into question regarding banned apps with no seeming just cause, the moral police at Apple have a few more decisions to answer for.

Apple has been relatively strict over the accessibility and distribution of content available through its platform, and this goes for content sold through iTunes even before the App Store was opened to third party developers. The pricing and availability of songs, movies and books have been regulated, per Apple’s relationships with content publishers, owners and producers. This has a nice revenue model for Apple, but it also grants a large opportunity for Google to appeal to a large base of developers and consumers.

Sometimes the control Apple retains over these monetary relationships is strong enough to deter competing moves from other businesses, as we saw with Amazon’s Kindle and the pricing model behind its e-book sales. It’s a control that Apple holds dear, and Google is hoping to exploit. Who turns out the winner? It may be more for us to consider more than just the platforms, or the devices, or the companies, or even porn.

The overlap of all these factors means that Jobs could end up making his products and platforms look bad, driving even more support to Android. Though security is still a major source of strife for the Android platform and its apps, ongoing work on the platform, frequent updates, and partnerships with more and more device manufacturers also makes this battle one of numbers and accessibility.

Of course, the battle will live on for quite some time, particularly as Apple and Android continue to represent different aspects and attitudes towards the way in which a mobile platform should be developed. What will make the battle even more relevant towards consumer electronics and mobile devices is the growing presence of additional products and platforms. The resources that mobile platforms make available to developers and the platform owners looks to monetize consumers in an entirely different manner, attracting the likes of HTC, Sony and several others, towards owning as big of a piece of the pie as possible.

Is Google working on a television initiative? There are reports of a possible deal between Google, Sony and Intel, which would be towards the creation of a device that connects to the internet and runs Google’s Android platform. Turning television sets into computers by default, and running a platform that is also in the process of penetrating the mobile market is one way in which traditional media can regain a foothold.

Is this the way in which television finally contends with the internet? By joining forces? For the past few years, the differentiating lines amongst consumer electronics has been getting fainter. The functions of cameras, television sets, radios, computers and cell phones are being fitted into a single device, unifying our multiple media access points.

Finding a way to incorporate more on-demand media options, which can be run through the internet, is another monetization option for brands. Finding another way into the homes of consumers, traditional and new media sectors can act as targeted ad channels. The continued support of these distribution channels will lend some relief to areas such as broadcast television. Cable and satellite companies have been prepping for this era for some time as well, moving into bundled packages providing several data and communication services.

All of this enables the television to run the internet as well as a computer, as well as additional platforms upon which applications can be run. In doing so, the application economy will be encouraged as it expands into yet another media sector.

Interesting stuff, to say the least. Yet Google’s platform is still relatively young and unregulated. On mobile phones, Android still has its own shortcomings when compared to standards such as Apple’s platform. Open-source, Android comes with a slew of potential pitfalls when considering its expansion at this stage in its development. As Apple provides an example for how consumers may react to certain content, the unrestricted accessibility of certain content through Android is a concern Google will need to deal with.

Nevertheless, it seems important for Google to continue to create a presence across many consumer electronics. Finding a way to gt those devices to talk to each other is how Google continues to become a unifying factor for consumers, steadily making it a viable option for an application economy.

Google has acquired Picnik, the Seattle-based photo-editing app that lives in the cloud. I always sort of thought of Picnik as Photoshop Elements that I could access from anywhere.

I’m a bit surprised by this news, as I feel like I’ve seen Picnik everywhere in the last year, including BlogHer and CES. In fact, one of those recyclable shopping bags with a big Picnik logo is sitting right next to me.

My first thought when I heard Picnik was acquired by Google was, “What about Yahoo?”  Picnik is integrated into Yahoo’s Flickr photo-sharing app, where it offers online photo editing inside the Flickr wrapper. I use it all the time, actually. So this is interesting cross-contamination between Google and Yahoo. Obviously Google is hoping to really ramp up Picasa, and as Picasa shares so seamlessly with the other Google tools, this makes sense. If everyone I know (and several years worth of photos) wasn’t already on Flickr, I’d probably move to Picasa.

Terms of the deal were not disclosed, but the Picnik blog post on the matter sounds more happy than sad.

What does this mean for Picnik? It means we can think BIG. Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.

What does this mean for you Picnikers? Nothing is changing right away, but Picnik now has more potential than ever before. The team that built Picnik from the grass up will continue making advanced and powerful photo-editing easier, more intuitive and more fun, so stay tuned to hear about all the cool new stuff we’re working on.

The Official Google blog also reiterates that nothing is changing. In particular, they address the Yahoo/Flickr question without mentioning it by name, saying that they’ll support “all existing Picnik partners.”

We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features. As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks.

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