Search optimization is pretty important stuff for web publishers. Especially as the market moves more towards the web. As far as advertising and brand engagement, it’s increasingly necessary for publishers to keep tabs on the behavior of their web sites. Yield Software‘s search optimization service addresses these needs, and now it’s doing so for free.
A new option from Yield Software gives you a taste of what the company can provide to help with your website behavior needs. Features include content recommendations and inbound link building and outbound link repair. Also included is info on URL structure and content, as as well as data on page accessibility and performance.
With these features you can see a range of options that Yield Software has with its premium service, which combines several aspects of web page monitoring and analysis. Yield Software tracks all the metrics, lets you set up various actions to be run automatically, and also recommends what areas can be improved for optimizing your web page. Creating a central hub for managing all of this is where Yield Software aims to stand out from the rest.
Having raised $6 million in funding from Draper Fisher Jurveston and launching its flagship product about a year ago, Yield Software has also spent the last few months building out the options around its service. In creating a central operations tool for website publishers, Yield Software is now looking to improve upon its own products and services to become more prevalent in its space. Yield Software has been hailed as a pretty powerful tool for what it does, and the automation of its services is a main focus of its overall goals.
As we push towards a web-based market for things like content-sharing, marketing, advertising, brand engagement, research and education, the amount of content to be published and searched for on the web will only continue to increase. While Google, Bing and other search engines look to compile all of that shared information in order to make it easier for you to find, Yield Software appeals to publishers and small businesses to make it easier for you to leverage those search tools in order to increase your visibility.
The move towards contextual search has also raised the bar for services like Yield Build, as they must also seek ways in which to provide publishers with the tools necessary for becoming a highly trafficked web resource. Search engines are looking to provide direct answers instead of mere links that reroute us all across the web. That means the very nature of the content will change, pulling its context out and shifting the way in which we consume and interact with our search results. Staying on top of the continuously changing face of search marketing is a tough task. Preserving your productivity and your sanity almost requires a tool like Yield Software.
What makes Zoetica different than other news aggregators is that Beth Kanter, Social Media and Nonprofit expert, hand selects the blog feeds that are ultimately aggregated into the app, ensuring the user will receive the most relevant information in the space. The app was created through a partnership with AppMakr and is in itself an example of the possible use of such a tool for a nonprofit. The service makes app development possible for groups with limited budgets and limited tech skills, something many nonprofits can use. AppMakr offers different price points that allow for almost any marketing budget to include an app in the plan.
