Tag Archives: enterprise 2.0

by Jacob Morgan (@jacobm)

This week in San Francisco is Enterprise 2.0, an event geared towards change within enterprise corporations.  Over the past few years we have seen new technologies and tools emerge that are changing the way companies can communicate with their users and with each other.  Organizations cannot cling to old methodologies and processes if they wish to thrive in this new environment.  The shift into E2.0 can best be described by the following screen-shot which was taken directly from the E2.0 website, it clearly depicts where the shift from E1.0 to E2.0 is taking place and it’s something that companies really need to pay attention to.

You can see from the above screen-shot that a lot of fundamental business ideologies are being transformed which is why it’s so imperative for companies to begin paying attention to what’s going on.  What worked 5 years ago isn’t necessarily going to work today, it’s time for companies to change to adapt.

This years event is taking place at the Moscone North Convention Center from November 2-5.  Some of the speakers include:

• Rob Tarkoff, Senior Vice President and General Manager, Business Productivity Solutions, Adobe
• Bruce Morse, Vice President Unified Communications and Collaboration, IBM Software Group
• Art Fritzson, Vice President, Booz Allen Hamilton
• Andy Fox, Vice President, Engineering, Novell
• Jamie Pappas, Manager, Social Media Strategy, EMC
• and many others

The shift towards new E2.0 companies is going to happen and it’s important that companies understand this so that they can plan and integrate accordingly.  What’s great about the event aside from the impressive list or speakers is that you are actually going to come way with action items you can begin implementing when you get back to the office, this conference will definitely give you something to think about.  I highly recommend that you check out the top ten reasons to attend if you need more convincing.

You can purchase your tickets for the event by visiting the registration page.  I’ll be running around the conference speaking with various folks on how social business is changing their organization, and of course, you can expect me to ask plenty of ROI and accountability related questions.  If you plan on attending don’t forget to let me know or at least come say hi to me, hope to see you there!

Post and video by Miiko Mentz

In the spirit of Che Guevara, MindTouch rallied the crowd at Web 2.0 Expo last week with its social enterprise collaboration revolution. Bubblicious Reporter Jolie O’Dell caught up with the MindTouch team to learn about the newly launched MindTouch 2009, an enhanced developer platform for building rich collaborative applications and communities, and a new bi-directional message bus that further extends MindTouch’s powerful collaborative capabilities.

MindTouch Marketing Manager Sarah Carr explains how MindTouch is revolutionizing the way people and businesses collaborate using MindTouch’s open source enterprise collaboration platform; and MindTouch Sales Engineer Mike Diliberto talks about the new MindTouch 2009. Check it out:

In addition to MindTouch, the Bubblicious team talked with a few other companies offering social computing applications and services. If you missed yesterday’s video, watch our interview with ooVoo and our highlight reel. Stay tuned all week for the full interviews with each company. Tomorrow’s video interview is with Topix.

Disclosure: In addition to being a contributor to Bubblicious, I also work at FutureWorks where one of my clients is MindTouch, which I’ve chosen to include in my coverage of Web 2.0 Expo due to them being an exhibitor and fitting the focus of our coverage.

Post and video by Miiko Mentz (Special thanks to Jolie O’Dell, Bubblicious on-camera reporter)

Web 2.0 Expo 2009 wrapped on Friday afternoon after delivering four days of presentations and demonstrations mostly focused on being agile in uncertain times. Everyone is feeling the pinch of ‘having to do more with less’ due to declining sales, staff reductions and budget cuts, so this year’s Web 2.0 Expo’s theme of “The Power of Less” fit the climate and mood like a glove.

Even if the economy hadn’t tanked, the Web 2.0 hype was overdue for its own market correction because there was clearly too many startups touting useless apps that only added to the noise and didn’t provide real value. At this year’s Web 2.0 Expo, attendees were focused on the ideas and solutions that will translate into real value and ultimately sales.

As Stephen Elop, president of Microsoft’s business division, explained to attendees in an on-stage interview with Tim O’Reilly, founder and CEO of O’Reilly Media, consumer elements of Web 2.0 are being translated and brought into the business setting and are being combined with the data and social graphs that reside within an enterprise to provide real value. He goes on to explain how companies are “translating that value into something customers are willing to pay for.” He’s correct in saying that because at the end of the day that’s exactly what needs to transpire.

Companies need to create products that people want and focus on delivering value that people are willing to pay for. Not an easy feat, but if you can achieve this then you stand a pretty good chance at surviving, if not flourishing, in these uncertain times.

The Bubblicious team decided to talk with a few companies in both the business and consumer space that offer social computing applications and services that deliver efficiency, increased productivity, streamlined workflow that connect people to each other and the information they seek. Watch our highlight reel below and stay tuned all week for the full interviews with each company:

• Monday: ooVoo
• Tuesday: MindTouch
• Wednesday: Topix
• Thursday: chi.mp
• Friday: IBM
  

Disclosure: In addition to being a contributor to Bubblicious, I also work at FutureWorks where one of my clients is MindTouch, which I’ve chosen to include in my Web 2.0 Expo coverage due to them being an exhibitor and fitting the focus of my coverage.

by Brian Solis

Our good friends over at TechCrunch debuted TechCrunchIT today with Steve Gillmor and Nik Cubrilovic at the helm. The site is focused on enterprise innovation, tools, services, and news.

The enterprise industry is currently in the throws of an incredible metamorphosis as the Enterprise 2.0 movement continues to rapidly evolve. TechCrunchIT is aiming to become a resource to help IT decision makers and users within workgroups survey and identify the real world trends and solutions that will help them cut through the clutter and make the right deployment and integration decisions.

I’ve just added the feed to my daily reader.

Good luck guys!

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