by Jacob Morgan (@jacobm)

This week in San Francisco is Enterprise 2.0, an event geared towards change within enterprise corporations.  Over the past few years we have seen new technologies and tools emerge that are changing the way companies can communicate with their users and with each other.  Organizations cannot cling to old methodologies and processes if they wish to thrive in this new environment.  The shift into E2.0 can best be described by the following screen-shot which was taken directly from the E2.0 website, it clearly depicts where the shift from E1.0 to E2.0 is taking place and it’s something that companies really need to pay attention to.

You can see from the above screen-shot that a lot of fundamental business ideologies are being transformed which is why it’s so imperative for companies to begin paying attention to what’s going on.  What worked 5 years ago isn’t necessarily going to work today, it’s time for companies to change to adapt.

This years event is taking place at the Moscone North Convention Center from November 2-5.  Some of the speakers include:

• Rob Tarkoff, Senior Vice President and General Manager, Business Productivity Solutions, Adobe
• Bruce Morse, Vice President Unified Communications and Collaboration, IBM Software Group
• Art Fritzson, Vice President, Booz Allen Hamilton
• Andy Fox, Vice President, Engineering, Novell
• Jamie Pappas, Manager, Social Media Strategy, EMC
• and many others

The shift towards new E2.0 companies is going to happen and it’s important that companies understand this so that they can plan and integrate accordingly.  What’s great about the event aside from the impressive list or speakers is that you are actually going to come way with action items you can begin implementing when you get back to the office, this conference will definitely give you something to think about.  I highly recommend that you check out the top ten reasons to attend if you need more convincing.

You can purchase your tickets for the event by visiting the registration page.  I’ll be running around the conference speaking with various folks on how social business is changing their organization, and of course, you can expect me to ask plenty of ROI and accountability related questions.  If you plan on attending don’t forget to let me know or at least come say hi to me, hope to see you there!