by Michelle Lentz
Tivo is equal-opportunity when it comes to On Demand video. In addition to Amazon downloads and a NetFlix partnership, Tivo is now adding a partnership with Blockbuster.
Despite the fact that I have a Blockbuster card somewhere in my house, I can’t remember the last time I actually wandered into a bricks and mortar store for a movie. After all, there is NetFlix. Blockbuster, however, has a lot more new releases than NetFlix, so this is a useful partnership for everyone, users included. In return for the on-screen access, Blockbuster will be selling Tivo boxes in their physical stores.
According to Jim Keyes, Blockbuster CEO, “Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film’s availability – through VOD or on DVD – we want to work with TiVo to provide their subscribers unprecedented access to movie content.”
Obviously Blockbuster is catching on that in our current century, you can’t depend on just a physical location for sales. You need to be everywhere. In a write-up in the USA Today, Kevin Lewis, Blockbuster’s senior vice president for digital mentions that he plans to offer Blockbuster OnDemand video to Internet-connected Blu-ray players, televisions, mobile phones and portable entertainment products.
Well, Blockbuster, my PS3 is waiting.
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