DocStoc, the online document sharing and collaboration site, has launched a store where you can purchase premium documents. The store looks to have everything from legal templates to white papers. Their goal is admirable – “to become the iTunes of documents.”

As of right now, the site gets over 8M unique visitors a month, which is an increase of 150% since the beginning of the year. It seems like a good time to launch a new venture. DocStoc has partnered with 12 partners for their launch, including Legal Zoom and the Small Business Forum. But sales are not limited to their business partners. Got a white paper, research paper, or never-published-novel you want to sell? You can apply to sell your own work in the DocStore.

The biggest fear around this, of course, is that people will sell things to which they don’t own the copyright. To help combat this, DocStoc is offering a 100% money-back guarantee on all paid content. They also have what they call Advanced Copyright Filtering, which prevents documents from the DocStore from being uploaded again anywhere on the DocStoc site. That doesn’t quite remove the worry however. According to Jason Nazar, DocStoc CEO, “In general, users can request to sell their content in the DocStore, but they will have to go through an application/approval process where, among other things, we verify that they have the rights to the content they want to sell.”
Along with the store comes a new document viewer for the premium documents. The new viewer limits how much of the document you can preview. Similar to Amazon’s widget that allows you to “See Inside” a small part of a book, the new viewer whets your appetite for the product.
DocStoc’s primary competitor, Scrib’d, launched their online store back in May and inked a deal with Simon & Schuster in June. As a huge fan of e-books and e-docs, I welcome any and all to the marketplace. I look forward to seeing where DocStoc heads next.
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