words and pictures by Brian Solis

The Conversation Prism by Brian Solis and Jesse Thomas

The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.

When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best, demanding endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them.

My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited to release a version that traverses the online realm into the real world with the release of a full color 18” x 24” poster to prominently display in the workplace, classroom, home office, or at events. Please visit www.theconversationprism.com for details, embed codes, and additional insights.

Please read the full post at PR 2.0.

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