Posts tagged as:

change

Fear Kills Businesses

by Brian Solis on December 22, 2008

by Brian Solis


Credit: Sam_UL via Flickr

Over the weekend, my latest post ran over at TechCrunch to help entrepreneurs, startups and businesses in general, focus on generating revenue and growing their business during this tumultuous and uncertain economic climate. It was time for something constructive, as the doom and gloom crowd have enjoyed far too much airtime. Bottom line, fear is pervasive, and while some fear is generally good for us, widespread panic is the catalyst for poor decision-making. Whether this post is rudimentary or it instills hope and direction, the point is that the business world needs more “halftime” speeches right now.

“Don’t worry about getting ahead, instead, just survive…Cutting deeper and quicker is the formula to survive.” – Sequoia Capital

There’s a distinct difference between survival and real world business and without continuous expert advice specific to the landscape and climate of each business ecosystem, many companies may unwittingly lock themselves in an isolated panic room instead of taking strategic steps to evolving and growing the business opportunity that exists today.

General advice is just that, general. One prevailing set of strategies and recommendations doesn’t apply to all.

In a conversation with veteran CEO and financier Steve Larsen, currently co-founder of Krugle, Inc., he advised, “Of course, don’t be stupid. Have enough cash to run your business, but I think the doom and gloom crowd are getting too much airtime. Look for opportunities. Difficult times are when they’ll most likely occur. When we’re at ‘steady state’ and things are normal, good opportunities are much harder to find with GREAT opportunities nearly impossible. It is during periods of tumult and transition when you can spot things that lead to the greatest returns – if you are alert. So be alert.”

In every recession, abundant opportunities are inherently rife. To simply believe that this is a generic time to step off of the playing field to warm benches or take a seat in the spectator bleachers in the hopes of emerging once again to readily have a shot at winning the game is illogical. Business, and customers, do not stop making decisions – they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for customer attention, the world will move ahead – without you.

Read:

The full post on TechCrunch.

The unedited version on PR 2.0 (with embedded, printable Word or PDF versions).

UPDATE: Fear Kills Businesses is a “rising blog post by attention” according to Technorati.

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The Web Empowers the Democratization of Democracy

by Brian Solis on November 15, 2008

by Brian Solis


Credit: Barack Obama on Flickr.

My latest post is live on TechCrunch, “Is Obama Ready To Be a Two-Way President.” It examines the transformation of people from mere voters into “customers” in order to create a true two-way era of politics, cut through party lines, and increase approval ratings across all offices. The New Web creates the foundation for people to participate in a crowd-sourced governance.

Highlights

Where there’s victory, there’s also opportunity…

Over 46% of American voters and 22 states sided with John McCain. Either way you look at it, it’s still a significant portion of America who didn’t believe #change or #hope were attributes of the Obama campaign. These voters believed their future lay with another candidate.

Politics aside, whether you’re a Democrat, Republican, Independent or member of the Green Party, we can not overlook the power of real world community relations combined with the reach and engagement of online social communities and networks.

Online tools such as Facebook, MySpace, and Twitter contributed to the netting of record-breaking campaign funding and the staggering galvanization of a younger generation of first-time voters who truly made an impact and a difference.

My question is, what if these same social media tools where deployed to not only communicate “to” constituents, but also to listen and interact with supporters as well as those who don’t currently endorse the President-elect?

I argue that if Obama dedicates a team aside from the outbound crew that “pushed” content through social channels in order to strategically reach, listen to, and embrace the 46 % that voted against him, he might be able to run a truly democratic term and head into the next election with a record-breaking approval rating – curtailing the necessity to campaign while in office in order to focus on the issues we elected him to fix – while also cultivating the country for greater future prosperity.

Winning over, conservatively estimating, 5% of voters who were on the fence but ultimately voted for McCain, accounts for almost three million votes.

This isn’t just about broadcasting content through new channels or merely soliciting feedback, participating in popular networks or actively listening, it’s the ability to identify and internalize themes to precipitate change and earn support through action – not just words.

It’s the art and science of stripping down the politics to reveal truth. This is a political ecology rooted in sociology and conversations. People shouldn’t only have a voice during an election time; listening and responding should be an ongoing practice and process of any office.

For a deeper review of the subject, please read the unedited version at PR 2.0 (includes links to downloadable printable PDF and Word formats).

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Al Gore on World 2.0 at Web 2.0 Summit

by Brian Solis on November 10, 2008

by Brian Solis

Al Gore closed the Web 2.0 Summit with a powerful, inspiring, and uniting keynote that earned two standing ovations and honorary residence in the hearts and minds of Silicon Valley’s catalysts for innovation and change.

He opened the session in response to the first of two standing ovations with a sense of humor, but also a reaffirmation of what brought us together dating back to his Presidential bid in 2000, “Wow, what a week.” The room erupted into applause.

“It couldn’t have happened without the World Wide Web, without the Internet,” Gore acknowledged.

Al Gore documented this election as nothing short of, “the electrifying redemption of America’s revolutionary declaration that all human beings are created equal.”

“It would not have been possible without the additional empowerment of individuals to use knowledge as a source of power that has come with the Internet,” he proclaimed.

His vision for the Web is its sense of “purpose,” which is how we can take the evolution of not only the technology that defines it, but also the people who use it to communicate with one another. “I believe Web 2.0 has to have a purpose,” Gore observed.

Gore envisions a sense of purpose and promise in what he called “World 2.0:” Web 2.0 used for social betterment.

“Just as Barack Obama’s election would’ve been impossible without the new dialogue and new ways of interacting, the only way climate change is going to be solved is by addressing the democracy crisis, and the country hit a great blow for victory this week, but we have to take this issue and raise it in the awareness of everyone,” Gore said.

Gore continued later during his interview with conference organizers Tim O’Reilly and John Batelle, “I think that it is very much in its infancy, barely beginning, and I think that we are not many years away from television sort of sinking into the digital world and becoming a part of it.”

His continued “purpose” is to advance the democratization of media, where people are in control of not only what they consume, but are also empowered to create, distribute, and influence through media.

Al Gore

More at PR 2.0.

For more pictures from Al Gore’s presentation at Web 2.0 Summit, please visit my album on flickr.

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It’s a New Day in America

by Brian Solis on November 5, 2008

by Brian Solis

I woke up in a sudden rush to check the news to make sure that it wasn’t a dream, or by some strange turn of events, the circumstances surrounding the 2000 election controversy didn’t reappear for one reason or another.

It wasn’t a dream.

It’s a new day in America.


What a beautiful and historical moment

America has spoken through the votes of millions of people who truly #hope for #change.

According to President-elect Barack Obama, this is our election…and I believe him.

Last night, in Grant Park in Chicago, Barack Obama, standing at the forefront of history in the making, was larger than life.

Allow me to share the spirit from his incredibly moving and inspiring speech so that we can join together around the words, intentions, and ultimately the actions that will support them, in order to make the next four years meaningful.

Barack Obama:

If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.

This is your victory.

The road ahead will be long. Our climb will be steep. We may not get there in one year or even in one term. But, America, I have never been more hopeful than I am tonight that we will get there. I promise you, we as a people will get there.

I will listen to you, especially when we disagree.

And, above all, I will ask you to join in the work of remaking this nation, the only way it’s been done in America for 221 years — block by block, brick by brick, calloused hand by calloused hand.

Let’s remember that it was a man from this state who first carried the banner of the Republican Party to the White House, a party founded on the values of self-reliance and individual liberty and national unity. Those are values that we all share. And while the Democratic Party has won a great victory tonight, we do so with a measure of humility and determination to heal the divides that have held back our progress.

As Lincoln said to a nation far more divided than ours, we are not enemies but friends. Though passion may have strained, it must not break our bonds of affection.

And to those Americans whose support I have yet to earn, I may not have won your vote tonight, but I hear your voices. I need your help. And I will be your president, too. And to all those watching tonight from beyond our shores, from parliaments and palaces, to those who are huddled around radios in the forgotten corners of the world, our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand.

This election had many firsts and many stories that will be told for generations. But one that’s on my mind tonight’s about a woman who cast her ballot in Atlanta. She’s a lot like the millions of others who stood in line to make their voice heard in this election except for one thing: Ann Nixon Cooper is 106 years old.

She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldn’t vote for two reasons — because she was a woman and because of the color of her skin.

And tonight, I think about all that she’s seen throughout her century in America — the heartache and the hope; the struggle and the progress; the times we were told that we can’t, and the people who pressed on with that American creed: Yes we can.

At a time when women’s voices were silenced and their hopes dismissed, she lived to see them stand up and speak out and reach for the ballot. Yes we can.

When there was despair in the dust bowl and depression across the land, she saw a nation conquer fear itself with a New Deal, new jobs, a new sense of common purpose. Yes we can.

When the bombs fell on our harbor and tyranny threatened the world, she was there to witness a generation rise to greatness and a democracy was saved. Yes we can.

She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that “We Shall Overcome.” Yes we can.

A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, she touched her finger to a screen, and cast her vote, because after 106 years in America, through the best of times and the darkest of hours, she knows how America can change. Yes we can.

America, we have come so far. We have seen so much. But there is so much more to do. So tonight, let us ask ourselves — if our children should live to see the next century; if my daughters should be so lucky to live as long as Ann Nixon Cooper, what change will they see?

What progress will we have made?

This is our chance to answer that call. This is our moment.

This is our time, to put our people back to work and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American dream and reaffirm that fundamental truth, that, out of many, we are one; that while we breathe, we hope. And where we are met with cynicism and doubts and those who tell us that we can’t, we will respond with that timeless creed that sums up the spirit of a people: Yes, we can.

Thank you. God bless you. And may God bless the United States of America.

Update: CNET’s Caroline McCarthy has a great post on “10 election tweets worth remembering.”

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