Tag Archives: CES10

By Miiko Mentz

The blogosphere is buzzing this morning about the news that Polaroid has teamed with Pop Diva Lady Gaga. Last night at a press conference (and in a press release issued last night), Polaroid revealed that Lady Gaga is its new Creative Director. Polaroid plans to collaborate with Lady Gaga and introduce a specialty line later this year.

This news is definitely bubblicious, but it doesn’t surprise me and just seems like a natural next step for her as she grows her Haus of Gaga, which includes music, fashion, photography, and technology products. Last year she introduced heartbeats by Lady Gaga, in-ear headphones developed in conjunction with beats by dr. dre and Monster.

Lady Gaga was not in attendance at the press conference last night, but she will be at Polaroid’s booth today at the Consumer Electronics Show (CES) being held at the Las Vegas Convention Center through Sunday.

Only time will tell if Lady Gaga can help Polaroid rise from the ashes. But one thing is for sure, she is one smart, beautiful and talented lady!

Follow me on Twitter: @MiikoMentz