By Julie Blaustein

Don’t miss the Social Email Marketing Event to be held in San Francisco that will bring together marketing experts, email companies and brands to discuss integrated email and social media campaigns. It will be held one day on September 17, 2010 from 9 am to 5:30 pm at Hotel Nikko.

Join our very own Brian Solis and friends for a day of insights into how to integrate social media and email.

• Dan Martell – Flowtown
• Mani Iyer – Kwanzoo
• Chris McCann – The StartUp Digest
• Mark Schmulen – Constant Contact
• Kristin Hersant – Strongmail
• Kath Pay – The Email Academy
• Murray Newlands – Influencer People
• Chase McMichael – InfiniGraph.com
• Jennifer Neeley Lindsay – The “A” List on BlogTalk Radio
• Marissa Louie – HeroEx

This one day conference offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. This is the ultimate event for anyone interested in combining email with social media marketing.

Book Tickets here and HURRY as the Early Bird is only available until September 3rd!

By Miiko Mentz (@miikomentz)

Geeks on a Plane (GOAP) are at it again and this time they’re off to Hawaii for a week of fun in the sun and great talks and networking around technology, business, sustainability and life. The GOAP team and friends are part of [re]think Hawaii, which starts today and runs through November 5.

[re]think Hawaii is a week of events that is bringing together an international group of people — who might not otherwise meet — to rethink technology, business and sustainability. One of those events is Share Your Table’s Farm to Table Lunch that’s an invite-only luncheon of green, tech and business leaders who will feast on a lunch that’s 100 percent sourced from Hawaii, which is quite impressive given 85 percent of Hawaii’s food is imported. Sustainability is a critical issue that affects all of us, and I hope that [re]think Hawaii helps raise awareness not only in Hawaii’s own efforts to support its sustainability, but also globally.

[re]think Hawaii participants will attend a host of other events this week from Venture Capital Secrets and Startonomics Hawaii to BlogWorld’s Social Media Business Summit and the What They Don’t Teach You At Business School workshop that will be given by Duck9 CEO and Businessweek Blogger Larry Chiang (@larryChiang). Larry is also a guest writer at Bubblicious.

One lucky [re]think Hawaii participant is Mugasha CEO and Co-founder Akshay Dodeja (@dodeja) who we caught up with recently at the TechCrunch50 conference. Akshay was the lucky winner of the Girls in Tech [re]think Hawaii raffle giveaway that was conducted during TC50. Proceeds from the raffle went to Girls Inc., an organization celebrating girlhood and inspiring and supporting young girls to become tomorrow’s leaders.

Check out our interview with Adriana Gascoigne (@afgascoigne), GOAP co-organizer and Girls in Tech founder, talking about Girls in Tech, Girls Inc., GOAP and [re]think Hawaii; and at the end of the video we captured a few comments from lucky winner Akshay.

GOAP organizers are Dave McClure (@davemcclure) of Founders Fund and Startup2Startup, Brady Forrest (@brady) of O’Reilly, Adriana Gascoigne of SGN and Girls in Tech (GIT), and many others. Dave McClure, Larry Chiang, and Flowtown Co-founder Dan Martell (@danmartell) are the hosts of GOAP Hawaii. And [re]think Hawaii is organized by Christine Lu (@christinelu) and a unique group of people from around the world.

#rethink #GOAP

By Marissa Louie

Ok my fellow Young Grasshoppers, we need to fly. Let’s close deals, chomp on some revenue, and raise cold hard liquid cash. My Dot2Dot family and my NYC Nerdsters, I can be your connection to Silicon Valley who will get you in with the right people. But to actually cut the deal in SF, you need the right venue, with the right mixture of old school (for historical context), understated class, and worldliness (so you can think about the possibilities outside of the room). The point is to focus on the people at the table, the deal, and your future partnership together. Just be strategic about your bathroom breaks and watch your toes. Here’s where I’ve cut deals from $1000 to $24m.

Marissa Louie and Nalin Mittal at Cafe de la Presse, by David Gelles of Financial Times

These work for me:

Seasons Four Seasons

• I always get deals done here. I got my biggest deal done here.

Carnelian Room

• Ask for longtime General Manager Philip Ip and tell him I sent you. He pays 100% attention to detail and knows exactly what to do.

Hyatt Regency

• Before you go, take a ride in the speed elevator while you watch everything beneath you shrink. Now take that soaring feeling straight into your meeting.

NOPA

• It’s best to come late at night with a cheery spirit and with no intention of cutting a deal.

Masa’s

• Do your deal in a hushed voice. And wear something conservative unless you want men gawking at you during your deal.

Café de la Presse

• This is the social media, PR, and communications hub of SF, so cut your deals related to those arenas here. According to superstars @dgelles, @nalin, @rafer, @dayo, @dipw0nder, and more.

The Dining Room at the Ritz Carlton

• Bring your East Coast colleagues here.

Kokkari

• I took control of a client dinner where everyone was twice my age by talking about how consulting executives cannot sell, even though 90% of top executives have a background in sales.  We got the deal, celebrated, and then I bumped into Gavin Newsom and Willie Brown on my way out.

The Palace Hotel

• It’s where you make history.

Sugar Cafe

• It’s where my company, AD-Village, was born. I’ve taken that energy into cutting multiple deals, and have been a loyal customer for 2 years.

You’d think these would work, but they don’t for me:

They’re great dining places, but for me, the settings are uncomfortable, the people tend to stare rudely, or the waitstaff is stiff and awkward. The chi is just not right.

Aqua

Gary Danko

Fleur de Lys

Boulevard

Jardiniere

Silks

The NYC version is on its way!

Marissa is the CEO and Co-founder of AD-Village. On the job, she handles, sales, PR, customer service, community relations, marketing, speaking at conferences, strategy, recruiting, coding, text messaging, Twittering, and returning calls and emails.

She is a frequent conference speaker and will make a keynote speech or presentation at Web 2.0 Expo New York, Wharton West Entrepreneur Club, LeadsCon Las Vegas, and the Mobile Marketing Summit.

Marissa blogs at BusinessWeek, Adotas, and here at Bub.blicio.us.

Find her on Twitter: @malouie

Contact her at (510) 375-1941 or Email her at marissa@ad-village.com.

Sourced from PR 2.0

Twitter rolled out a friendly and instructional 101 series designed to help users create a strategic and effective presence as well as spark and foster a collaborative community in the ever-maturing Twitterverse. Additionally, for those marketers, brand managers, communications professionals, and new media consultants who have painfully and exhaustively attempted to explain Twitter and its benefits to executives, co-workers, or clients, this guide is your saving grace and for some, their golden ticket.

Co-Founder Biz Stone explained the rationale behind the creation of the guide, “Many are seeing a wide variety of businesses using Twitter in interesting ways to create value for customers and consumers. As a result, we’re often invited by businesses and organizations to talk about Twitter and how it can be used to better engage with customers. The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value.”

He continued, “Twitter 101 is a suite of web pages that explains our findings. There is also a downloadable slideshow available as a PDF that’s more of an overview which folks can use to give presentations within larger organizations to teach others about Twitter. We’re focused on enhancing value across Twitter in general—these documents are just a first step.”

Its format is deceptively simple, but packed with valuable information that bridges functionality and potential with instruction and comprehensive examples that span a variety of businesses and marketplaces. What’s constant, though, is Twitter’s desire to help you, and also help you, help others.

The guide covers:

- What is Twitter

- Getting started

- Learn the lingo

- Best practices

- Case studies

- Other resources

This business survival guide provides a comprehensive overview, and quick tips along the way, that provide just enough data to pass the baton to you in order to apply and connect what you’ve learned to your business – triggering creative ideas to change the ingredients to make it more appropriate for you.

Twitter 101 is available as a post, slide show, or printable document here.

Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships.

Also, please read: Make Tweet Love, Top Tips for Building Relationships on Twitter.

Connect with me on:

Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, or Facebook

—

Now available! (click to purchase):

The State of the Industry Panel at ad:tech San Francisco

L to R: Randall Rothenberg, Rishad Tobaccowala, Carol Kruse, Neil Ashe, Jeff Berman

ad:tech San Francisco drew over 12,000 attendees last week and had a well-documented events and party calendar on the ad:tech blog thanks to Steve Hall.

The State of the Industry Panel (presented by the IAB) was the best keynote of ad:tech San Francisco in my opinion:

It was informative, though-provoking, entertaining, and filled with quotable quotes. Most of all, the speakers were made comfortable by the personable moderator, Randall Rothenberg.

See below for highlights.

Moderated by:

• Randall Rothenberg, CEO of the Interactive Advertising Bureau

Panelists:

• Rishad Tobaccowala, CEO of Denuo Group and ad:tech Lifetime Achievement Award Winner
• Neil Ashe, President of CBS Interactive
• Carol Kruse, VP Global Interactive Marketing, The Coca-Cola Company
• Jeff Berman, President of Sales and Marketing, MySpace

The room started out empty. Within minutes, hundreds of attendees were seated.

Randall Rothenberg: Where are your companies investing in advertising?

Summarized answers from the panelists:

• Asia (Kruse)
• All digital properties (Ashe, Tobaccowala)
• All online media, especially search (testing brand vs. direct response)
• A focus on mobile
• We want to focus on understanding the whole person through using behavioral predictive analytics (Berman)

Rothenberg: What is the value and contribution of social media?  Is it  just PR hype or something else — a hybrid?

Summarized answers: Old models don’t make sense any more.  Social media is not campaign based, but requires ongoing communication.  The media objective of the past was about where to put advertising – now it’s find where the audience sticks.

Rothenberg: Can Social Media  be a part of a media plan – or is it rather “communications planning” or “influence planning”?

Summarized answers:  Social Media can’t be planned by campaign or by quarter.  It must be an ongoing plan. It has to be authentic, and it has to talk about what’s great, fresh, and trusted.  It’s not a media strategy – it’s a  service strategy, customer service, and product strategy;  it’s branding, not media.

Rothenberg: How does an agency incorporate Social Media then?

Summarized answers: You have to consider “non-working media” versus “working media”. What works and what doesn’t? Agencies have to start by being agnostic. They should have fewer campaigns, and reach more ecosytems. Take a “great creative idea” and take it across all media.  There is no way to coordinate accross multiple agencies.  The consumer is driving changes so fast that we’re all running to keep up.  The Chief Knowledge Officer will be sitting in the position of power.

Rothenberg: Have we boxed ourselves into direct response?  Or is there room for creativity or branding?

Summarized answers: Direct response metrics saddle us with a burden. One recurring theme heard often over the past day (at ad:tech) is that it’s all going to become one — both branding and direct response.  The focus on metrics was in order to get budgets approved. When it comes to building brand awareness, “nothing compares to television” for Coca-Cola.

Rothenberg: How much does creativity matter, compared to metrics?

Summarized answers: Creativity will matter even more. Creativity is not just pictures. Google search is getting more and more creative.  Has the definition of “the great idea” changed?  Or is the palette just larger now?  The end-user or consumer will make the great decision. They will have more decision making power. People choose with their hearts and use numbers to justify what they just did.

Rothenberg: Is content or channels more important?

Summarized answers: Tobaccowala said, “The hysteria of insecurity is now driving the industry.” The point is not which channels to use, but what content to put in the channels.

Conference Chair Drew Ianni wraps it up

ad:tech San Francisco also had great keynotes featuring:

• Jimmy Wales, CEO of Wikipedia
• Jason Kilar, CEO of Hulu
• Steve Hayden, Vice Chairman of Ogilvy Worldwide
• Pete Blackshaw, Executive VP of Digital Strategic Services at Nielsen Online
• John Travis, VP of Branding, Adobe
• Eric Feng, SVP of Audience and CTO, Hulu
• Tina Sharkey, Chairman and Global President, BabyCenter
• Joel Rubinson, Chief Research Officer, The Advertising Research Foundation

Thank-you to all of the conference organizers, notably Don Knox, Drew Ianni, Jeff Valentine, and Warren Pickett.

Marissa is the CEO and Co-founder of AD-Village.

Marissa also blogs at marissalouie.com and the BusinessWeek blog “Young Female Entrepreneur“.

Find her on Twitter: @malouie

Contact her at (510) 375-1941 or Email her at marissa@ad-village.com.

words and pictures by Brian Solis

The dynamic team over at Dealmaker Media hosted Startonomics LA, a one-day workshop designed by entrepreneurs for entrepreneurs on how to create simple, actionable metrics; and how to use them to make better product and marketing decisions for long-term growth and startup success.

Emceed by Jason Nazar of Docstoc (who is an amazing speaker), Startonomics literally sent startups back to school. The event was hosted at UCLA’s Anderson School of Business and attracted entrepreneurs from all over the country to learn and share experiences, strategies, and tactics to cultivate companies from conception to profitability to even acquisition.

“The difference between startups in San Francisco and LA is that we are driven by making money AND innovating,” exclaimed Nazar.  And the discussions throughout the day supported that definition. They were incredibly valuable.

I spent the the entire day in “my office.”

I was one of three service providers participating in “Office Hours,” a very special series of segments during the day-long conference. My job was to help startups understand the new world of marketing and PR to both determine strategies and tactics for DIY programs and also learn how to better manage, guide and measure internal and external resources as they grow.

The after party was hosted at The W Westwood by Media Temple.

I’ll let the pictures tell the rest of the story…

Debbie Landa

Jason Nazar

Wm. Marc Salsberry, Debbie Landa, Kristen O’Brien

David Sacks, Yammer

Neil Patel

Shira Lazar

For more pictures from Startonomics, please visit my album on Flickr.

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Pownce, Plaxo, Plurk, Identi.ca, BackType, Jaiku or Facebook

By Larry Chiang

Congrats on getting to $900k in revenue, getting an angel round done and avoiding the 9 VCs you don’t wanna meet. Now you’re in the kill zone cuz you have a working shippable product but you hit a speed bump through no fault of your own: the rePression (recession + depression).

A symptom of your revenue and the speed bump (a.k.a. the financial crisis meltdown) is people paying slowly or not at all. A lesson not taught in business school is how to collect on accounts receivable.

Here is a crash course in collecting money…

-1- Team Effort.

By ‘team’ I mean get the effen CEO involved.

If you have a VP of Sales they should definitely be calling to collect. Compartmentalizing the collection by leaving it to a sole administrator is dooming your collection effort to fail.

If the CEO won’t call, email this article to the HBS/GSB graduate (Harvard Business School and Stanford Graduate School of Business). Lets get ‘em out of the ivory tower and on the front lines of collection.

-2- No Fake Bankruptcies.

Fake orgasms are to make your partner feel good about themselves. Fake bankruptcies are meant to make the collector feel a sense of hopelessness so that the collector will stop calling.

Do not fall for the faker.

-3- Sell to Collections Firm.

Before you give up completely, sell to a collections firm for 10 cents on the owed dollar. Me, I’m like a multiple personality CEO because I turn into a repo man and get 40 cents/dollar at the drop of a hat. A
repo man repossess cars for a living and is at the bottom of the collection food chain. The upside is they are at the top of the aggression ladder.

-4- Got Cash?! Borrow Against Accounts Receivable

Your accounts receivable (AR) is an asset you can borrow against. In good economic times you can borrow up to 110%. After the worse job report in 115 years relased Friday December 5th, 2008, you’ll be lucky
to get 15 cents per dollar on fresh, healthy AR.

No you cannot be unethical and unload your 120+ day paper on a rookie loan officer. Translation: it is not right to borrow against accounts receivable that are 120+ days late. It’s illegal to re-date and is blatent fraud.

-5- Pay As They Go.

Put them on a payment plan on money owed and / or curtail future services.

Have you heard of people that have a payment plan for their sofa?! The idea here is that lump sum payback is too far at the end of a rainbow.  Don’t believe the rosy forcasts and collect twice a month.

-6- Voicemail the Shitake Out of Them

Voicemail their cell, work and home phone. There is no such thing as over voicemail-ification during business hours when someone owes you money.

Collection calls need to happen 3-5x per week. I’ll ask start-up CEOs, how many times they’ve called and most people quizically look at me.

Call and voicemail them repeatedly to effen get your money.

-7- Time Machine to Go To the Present

There’s nothing that makes collection easier than getting the CEO to guarantee the purchase PERSONALLY.

Collecting on loans personally guaranteed is much, much more fun.

-8- Call High Up The Food Chain

The ceo of the company that owes should be called. The goal is to set up a payment schedule with small steps towards paying the debt down.

-9- Tell On Them

In the same way that TransUnion, Equifax and Experian compile negative information in a database, Dun & Bradstreet compiles negative information and payment histories.

D&B (as they’re called) usually doesn’t take infrequent submitters but they definitely gather information as it relates to court cases. A nice tip is to threaten reporting on a bad debt to D&B and threaten filing a
lawsuit. An advanced tip is to sprinkle in the fact that you’ll sell to a collections firm (tip #3) if they don’t make at least a nominal payment (tip #5).

-10- More Deal Flow.

Don’t get demoralized just because some bad apples aren’t paying. The key is to collect on a portion of money owed but still get more deals in the door.

This means get more sales. Studies have shown that companies with more sales tend to do better than companies with waning sales

Good luck collecting. If you have collection experiences to share, post them in the comments below

I founded http:/www.duck9.com, which educates college students on how to establish and maintain a FICO score over 750. I testified before Congress and World Bank in Beijing on credit.

My BusinessWeek blog

by Brian Solis

Credit: Sam_UL via Flickr

Over the weekend, my latest post ran over at TechCrunch to help entrepreneurs, startups and businesses in general, focus on generating revenue and growing their business during this tumultuous and uncertain economic climate. It was time for something constructive, as the doom and gloom crowd have enjoyed far too much airtime. Bottom line, fear is pervasive, and while some fear is generally good for us, widespread panic is the catalyst for poor decision-making. Whether this post is rudimentary or it instills hope and direction, the point is that the business world needs more “halftime” speeches right now.

“Don’t worry about getting ahead, instead, just survive…Cutting deeper and quicker is the formula to survive.” – Sequoia Capital

There’s a distinct difference between survival and real world business and without continuous expert advice specific to the landscape and climate of each business ecosystem, many companies may unwittingly lock themselves in an isolated panic room instead of taking strategic steps to evolving and growing the business opportunity that exists today.

General advice is just that, general. One prevailing set of strategies and recommendations doesn’t apply to all.

In a conversation with veteran CEO and financier Steve Larsen, currently co-founder of Krugle, Inc., he advised, “Of course, don’t be stupid. Have enough cash to run your business, but I think the doom and gloom crowd are getting too much airtime. Look for opportunities. Difficult times are when they’ll most likely occur. When we’re at ‘steady state’ and things are normal, good opportunities are much harder to find with GREAT opportunities nearly impossible. It is during periods of tumult and transition when you can spot things that lead to the greatest returns – if you are alert. So be alert.”

In every recession, abundant opportunities are inherently rife. To simply believe that this is a generic time to step off of the playing field to warm benches or take a seat in the spectator bleachers in the hopes of emerging once again to readily have a shot at winning the game is illogical. Business, and customers, do not stop making decisions – they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for customer attention, the world will move ahead – without you.

Read:

The full post on TechCrunch.

The unedited version on PR 2.0 (with embedded, printable Word or PDF versions).

UPDATE: Fear Kills Businesses is a “rising blog post by attention” according to Technorati.

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