If you’ve heard of ideeli or Gilt, then you’ll get the concept behind bTrendie. It’s a members-only discount shopping site that is designed for the preggers women of the world, and the women that already have popped out their little ones.

From baby goods to fitness and fashion items, accessories and furnishings, bTrendie has all the big name brands at 60% off. Banbino, Oots, the Peanut Shell and a plethora of other brands I haven’t had the pleasure of acquinting myself with just yet are all available on bTrendie.

Now, bTrendie is a community as well, featuring slices of user-generated content and featured bTrendie experts that are also users just like yourself. This is a useful aspect for sites such as bTrendie as it enables users to become more involved in the products that are being sold through the members-only site, maintains the level of exclusivity, and offers a level of recommendations to oter users that would like to learn more about particular products. Even more specific to a site like bTrendie, where products often require extra consideration before purchasing, having reviews and commentary from other mothers could be a very important aspect of the purchasing process.

So as an extremely niche site, is bTrendie providing value to the consumer market? Well the target demographic is certainly large enough to support bTrendie’s exclusive retail site. And catering to this demographic means that bTrendie is capitalizing on a very active market in terms of web access and usage. As mothers and expectant mothers look to save money (babies are expensive!), bTrendie has the potential to become a useful resource in today’s market.

Wanna check it out for yourself? Be one of the first to sign up, using the BE TRENDY invite code.