by Brian Solis, via PR 2.0

Good friend and developer extraordinaire Christopher Peri and I proudly introduce FriendFilter in Beta. I’ve collaborated with Peri in the past to develop @microPR (along with Stowe Boyd), MicroJobs, and other apps soon to be released. His vision and technical prowess are ahead of many and I’m lucky to know him.

FriendFilter improves the signal to noise ratio on Twitter by providing you with the intelligence necessary to effectively curate the content and the people that appear in your Twitter timeline.

While there are many tools that facilitate the proactive discovery of individuals who share similar interests and passions such as Mr. Tweet, TweepSearch, Twellow, Twubble, and WhoShouldIFollow, none provide a matchmaking system at the point of follow. This is an important distinction as Twitter sends an auto-notifier every time someone follows you with nothing more than a link to the person’s page in the micro community.

Without meaningful guidance, you’re following people back as a generous act of reciprocity, which generates goodwill, but not necessarily because you believe their content or updates in the statusphere are relevant and worth following. It is this goodwill that is forcing many power users to create a secondary account simply to follow the voices whom they must follow to stay current and motivated.

FriendFilter complements your notification message from twitter via email with detailed information about each person following you so that you can make an informed decision on the spot as to whether or not to follow back.

The stats and data provided by FriendFilter include:
- Number of friends
- Number followers
- Average posts per day
- Friends we both follow
- Messages to tweets I know
- Average number of hours between posts
- Followers to Friends ratio
- Ranking (in Thousands)
- Average Follower growth
- Friends who follow both of you

If someone seems interesting, you can simply click on their user name to see their last 20 updates, a TweetCloud, as well as a direct link to friend that person.

You control the volume of emails you receive from FriendFilter by adjusting the threshold of inbound alerts. For example, I have set my minimum score to “3″ which qualifies followers based on a cumulative score that represents how close we align within the Twitterverse.

FriendFilter also provides you with an email update each time your username is mentioned on Twitter, which is helpful for personal and professional brand managers for up-to-the-minute online reputation management (ORM).

Of course there’s more to FriendFilter, but we’ll save those gems for later. Remember it’s a early Beta, so please be kind and let @pervision know if you have any issues or ideas.

In the meantime, please sign up for FriendFilter to increase the signal to noise ratio on Twitter and invest in a more meaningful and rewarding social graph.

For more about how Twitter is ushering in a new era of Social CRM, sCRM, please read this post…

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, or Facebook

by Brian Solis

Source

Twitter turns three today and in that short amount of time, it has completely transformed the way 6 million (and growing) people communicate with each other.

Here’s a screenshot of an early tweet from Founding CEO jack Dorsey…(h/t TechCrunch)

I joined November 4th, 2006 according to Twitterholic and wrote my first in-depth post on Twitter in March 2007 (although I’m sure if I had more time, I’d find my first official post).

According Nielson, Twitter grew by 1,382% from February 2008 to February 2009.

Perhaps most interestingly, Nielson documented something that I’ve been observing for quite some time, Twitter’s largest adoption is stemming from adults, not primarily via teens or college students as you might expect. In February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.

For a deeper discussion on the impact of Twitter, please read, “Twitter and Social Networks Usher in a New Era of Social CRM” on PR 2.0.

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Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, or Facebook

by Brian Solis

Dave Morin, Sarah Lacy, and I co-hosted the West Coast leg of Julia & Randi’s Bi-Coastal Birthday Bash last night at Rosewood in San Francisco.

Julia & Randi are celebrating their birthdays with us on both coasts this weekend, San Francisco (Fri, Feb 27) and New York City (Sat, Feb 28) in an effort to raise awareness and donations for Charity: Water and Women for Women International. The theme honored the charities by promoting the colors that uniquely represented them, blue and pink. It created a wonderful ambiance of continuously shifting fashionable decor, which complemented the intimate mood set by the Rosewood’s stylish motif.

Julia and Randi, you are amazing and wonderful. I can’t express that enough. Thank you for always being there…And, thank you for sharing your special day with us and also for raising awareness of two very important causes. Happy Birthday!

I’ll let the pictures tell the rest of the story…

Randi’s Birthday Cake

Randi Zuckerberg and Chris Kelly

Meghan Asha and Sarah Lacy

Tim Ferriss

Aubs and Daisy

Cupcakes

Oren Michels and Lane Becker

Birthday Cocktail

Tim Ferriss

More about Charity: Water

Charity: Water is a non-profit bringing clean and safe drinking water to people in developing nations. Right now, over 1 billion people on the planet don’t have access to safe, clean drinking water. Charity: water funds sustainable clean water solutions in areas of greatest need. Just $20 can give one person in a developing nation clean water for 20 years.

For more pictures from Julia’s and Randi’s SF Birthday Bash, please visit my album on Flickr.

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Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, or Facebook

Shot at the f8 conference, 2008

“Why is it important to us to keep building better ways for people to share information? Enabling efficient sharing is important because it makes the world more open, and this gives everyone a voice to express ideas and initiate change.” — Mark Zuckerberg, Facebook

Happy Birthday!