
For the past two days, practically the entire advertising and marketing community arrived in San Francisco for the latest installment of Ad-Tech. From keynotes from well-established brands to advertising legends talking about the growing plight about the industry and their success stories, Ad-Tech is surely a marketer’s paradise for knowledge seeking.
So what better place for Ford to make a pit stop for their latest model of the Ford Fiesta? One of the biggest companies in the country, and probably the world, Ford simply drove up to the Moscone Center here in downtown San Francisco and parked the car just footsteps away from the main doors. People walking in and out of the center couldn’t help but notice this sportswagon-type vehicle sitting there adorned with stickers promoting its’ cool new features.
Ford’s head of social media, Scott Monty, was out there to greet folks and even gave me and Mashable’s Jolie O’Dell a tour of the new features including it’s cool integration with SYNC powered by Microsoft. Now what’s so great about the new Ford Fiesta?
- Nice “control by voice” feature that allows you to manage what you hear on the radio, make phone calls, etc.
- Full integration with Pandora which allows you to listen to your favorite/customized music stations plugged through your phone.
- Ability to listen to your tweets via OpenBeak (formerly known as Twitterberry) right from your phone.
- Integration with Sticher.
- USB ports to allow you to charge your phones and is compatible with mini-USB devices.
- Nice stylish cup holders – there’s even a spot available for your Red Bull!
In light of Ford’s recent success with their Fiesta movement, the automobile giant is now unveiling its next chapter. Last year they were promoting a vehicle not even available in the United States. Now that it is, it’s time to show what the car can do. Monty and the Ford team is embarking on a nationwide tour in select cities known for being technology hubs – San Francisco, Chicago, Austin, etc to give influencers a test drive. Part of Ford Week, it’s a way to really reach the types of people that would probably be most interested in buying the car.
Here are some photos of the 2011 Ford Fiesta:

Mashable’s Jolie O’Dell and Ford’s head of social media, Scott Monty
Update: I incorrectly listed the SYNC product for the Ford Fiesta. It is not a Microsoft product – it’s trademarked by Ford, but powered by the software company.
All photos featured above were taken by Kenneth Yeung.








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