For the past two days, practically the entire advertising and marketing community arrived in San Francisco for the latest installment of Ad-Tech. From keynotes from well-established brands to advertising legends talking about the growing plight about the industry and their success stories, Ad-Tech is surely a marketer’s paradise for knowledge seeking.

So what better place for Ford to make a pit stop for their latest model of the Ford Fiesta? One of the biggest companies in the country, and probably the world, Ford simply drove up to the Moscone Center here in downtown San Francisco and parked the car just footsteps away from the main doors. People walking in and out of the center couldn’t help but notice this sportswagon-type vehicle sitting there adorned with stickers promoting its’ cool new features.

Ford’s head of social media, Scott Monty, was out there to greet folks and even gave me and Mashable’s Jolie O’Dell a tour of the new features including it’s cool integration with SYNC powered by Microsoft. Now what’s so great about the new Ford Fiesta?

• Nice “control by voice” feature that allows you to manage what you hear on the radio, make phone calls, etc.
• Full integration with Pandora which allows you to listen to your favorite/customized music stations plugged through your phone.
• Ability to listen to your tweets via OpenBeak (formerly known as Twitterberry) right from your phone.
• Integration with Sticher.
• USB ports to allow you to charge your phones and is compatible with mini-USB devices.
• Nice stylish cup holders – there’s even a spot available for your Red Bull!

In light of Ford’s recent success with their Fiesta movement, the automobile giant is now unveiling its next chapter. Last year they were promoting a vehicle not even available in the United States. Now that it is, it’s time to show what the car can do. Monty and the Ford team is embarking on a nationwide tour in select cities known for being technology hubs – San Francisco, Chicago, Austin, etc to give influencers a test drive. Part of Ford Week, it’s a way to really reach the types of people that would probably be most interested in buying the car.

Here are some photos of the 2011 Ford Fiesta:

Mashable’s Jolie O’Dell and Ford’s head of social media, Scott Monty

Update: I incorrectly listed the SYNC product for the Ford Fiesta. It is not a Microsoft product – it’s trademarked by Ford, but powered by the software company.

All photos featured above were taken by Kenneth Yeung.

by Brian Solis

I’m looking forward to this…

I’m co-hosting the ad:tech opening night party in San Francisco with Adriana Gascoigne, of Girls in Tech, Rohit Bhargava, Involver and Rich Relevance at Roe in San Francisco.

The media social, a media party, kicks off ad:tech 2009 in style.

RSVP here.

–
-9-10PM Open Bar
-Admission with a valid ad:tech 2009 badge
-DJ Zaq all night
-All 1 block away from the Moscone Center
–

The Hosts:

Girls in Tech:
http://girlsintech.net
http://twitter.com/GITweet

Rohit Bhargava:
http://www.personalitynotincluded.com
http://rohitbhargava.typepad.com
http://twitter.com/rohitbhargava

Involver:
http://involver.com
http://twitter.com/involver

Brian Solis, PR 2.0 – NEW!
http://www.briansolis.com
http://twitter.com/briansolis
Putting the Public Back in Public Relations

Rich Relevance – NEW!
http://www.richrelevance.com

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, or Facebook

By Marissa Louie

The Advertising 2.0 Party at ad:tech SF

Take a handful of fun Skittles, mashup a little Web 2.0, and invite celeb co-hosts from ad:tech SF — sounds like a party jam!

This is the official ad:tech afterparty for Tuesday April 21.

At 8:30p, hop on over 1/2 a block to Hotel W *after* the evening’s events at Moscone Center West:

• ad:tech/SF BIG (6:30-8:30p)
• Affiliate Marketing Networking Party (5:30-7:30p)

Join Co-hosts and VIPs:

• Marissa Louie – CEO of AD-Village
• Aaron Sahagun – CEO of Alumwire
• Amanda Coolong – CEO of Beta PR
• Efren Toscano – CEO of Techzulu
• Julian Brass – CEO of Notable.TV
• Kamal Ravikant – Angel Investor
• Khris Loux – CEO of JS-Kit
• Kym McNicholas – Reporter, Forbes TV
• Shawn Collins – Founder of Affiliate Summit
• Steve Hall – Founder of Adrants and Adgabber
• Tom Bedecarre – CEO of AKQA
• Tom Foremski – SiliconValleyWatcher, ZDNet, and former Financial Times columnist

Platinum Sponsor:

• Sun Startup Essentials: Jumpstart your startup

Gold Sponsors:

• AD-Village: Access to high-paying ads across top ad networks
• JS-Kit: Rich, interactive features for your website
• Skittles: Transplant the Rainbow (Skittles, anyone??)

Media Sponsors:

• ad:tech (Official ad:tech blog writeup by Steve Hall from Adrants is here)
• Adrants
• Affiliate Marketing Summit
• Bub.blicio.us
• Techzulu

Badged ad:tech SF attendees only, please. Non-attendees, please add yourself to the waitlist.

**RSVP AT: http://ad-village.com/AD20**

See who’s coming on the Facebook event page.

Even in this Recession, we are helping Web 2.0 companies monetize with advertising revenue. We invite you to come celebrate the good times at The Advertising 2.0 Party.

Previously:

Launch Party 2.0 at Web 2.0 Expo on April 1 at Club Six (500 guests, plus TechCrunch, BusinessWeek, Lalawag, LA Weekly, SF Weekly) — we’ve barely recovered since..

Marissa is the CEO and Co-founder of AD-Village. It helps website publishers make more revenue from online advertising by recommending top ads in a simple ad recommendations interface.

She is a frequent conference speaker and has presented about online advertising most recently at O’Reilly ETech, REBarCamp, and the Microsoft Blogger Roundtable.

Marissa blogs at marissalouie.com, BusinessWeek blogs, and here at Bub.blicio.us.

Find her on Twitter: @malouie

Contact her at (510) 375-1941 or Email her at marissa@ad-village.com.