Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray).
As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.
Twitter search, as well as the ability to search Facebook and FriendFeed updates in real time, threaten the viability of traditional search as it exists today. The ability to tap into material dialogue, as it’s happening, connects us contextually to those who share an affinity or passion for similar interests and topics. The results provide an immediate and seasoned entree into conversations that potentially represent an opportunity to earn a response and potentially a new friend or follower. This is the foundation for trust, credibility, and how we shape our reputation and package our online persona to convey what we stand for.
Unlike search.twitter.com, Twazzup displays top keywords related to your original search criteria as well as the individuals behind the associated tweets – this is in addition to the current, unrelated trending topics displayed at all times.
Twazzup also displays the most popular tweets tied to your search terms, including the top trendmakers and outbound links affiliated with each keyword.
Overall, Twazzup is far more useful than basic Twitter or TweetDeck search for market analysts, brand and customer relationship managers, sales, IR, and communications and community professionals responsible for listening, observing, responding, and learning. However, in order to be a complete replacement, it needs to include deeper functionality found currently in Advanced Twitter Search.
Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic.
Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand building in the era of the Social Web.
The conversation evolved into a deeper discussion that tackled the subject of online community building. Loic wanted to capture and share the experience on Loic.tv, so we moved to his video studio to continue the dialogue on camera.
Loic suggested that we spend a few minutes discussing the book on camera to share with the Loic.tv community. It was an offer I couldn’t refuse – after all, Tim Ferriss had occupied the same chair moments before I arrived.
The 3rd annual Web 2.0 Expo kicking off yesterday in San Francisco, Tuesday, March 31 – Friday, April 3, with the tag line “The Power of Less.”
In an time constrained by the economy and tighten budgets it’s more important than ever to look at the fundamental Web 2.0 technologies that can create the advantages that will help us move forward stronger than ever.
This year’s main focus areas are:
* Strategy & Business Models
* Marketing & Community
* Design & User Experience
* Fundamentals
* Development
The main focus areas are complemented by five mini focus tracks:
* Web Operations
* Mobile
* Security
* Web 2.0 at Work
* Government 2.0
Reflecting the expo theme of “The power of less” and increased attention to ROI, it’s interesting to note that the marketing and community track is heavily focused on measurement and ROI this year.
Free Expo passes available when you register for a hall pass at here using the code: EXPOPASS.
The Web 2.0 Expo brings together an eclectic group of leaders in the web space, and as always this event is equally about the connections made in the evening over drinks at the parties. Below are a list of a few of the evening events we’ll be attending:
Below are a few of the evening events we’ll be attending.
Opening Reception (Last Night)
Sponsored by Palm, Wed, April 1, 5:30 p.m. in the 3rd Level Lobby at the Moscone Center.
All attendees are invited to an opening reception immediately following the keynotes.
Launch Party 2.0
Hosted by AD-Village, GirlGamer, and Nitobi on Wed, April 1, 10:00 p.m. – 1:00 a.m., Club Six, 60 Sixth St./Jessie street.
Secret party details to be text messaged/voicemailed when you pre-register on their site.
Ignite SF
Wed, April 1, 7:30 – 11:00 p.m. @ Mezzanine (444 Jessie Street @ Mint).
Hosted by Brady Forrest, register here.
Sponsored by Benchmark and Microsoft BizSpark, and co-hosted by the Austin Secret Society of Entrepreneurs 9, Larry Chiang, Brian Solis, LA Weekly, you’ll receive the secret party location details sent to you when you text the party organizer.
The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.
When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best, demanding endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them.
My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.
We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited to release a version that traverses the online realm into the real world with the release of a full color 18” x 24” poster to prominently display in the workplace, classroom, home office, or at events. Please visit www.theconversationprism.com for details, embed codes, and additional insights.
