SXSW Driskill Flashmob: When Friends Converge & Create Memories

by Brian Solis on April 5, 2009

words and pictures by Brian Solis

When we peer into the looking glass into what truly made SXSW Interactive a unique and successful culmination of culture and real life networking, we see something very different and exceptional.

The real story is the human network and the Social Economy that fosters the conversations that serve as its currency – on and offline.

SXSW is about the emotional and psychological connection between people and our investment in the personal traits that others find irresistible.

Relationships….RELATIONSHIPS…count for everything here, and they’re measured by the mutually beneficial rewards that all parties experience over time. We invest in each other and harvest the fruits of our collaboration and interconnection.

Nothing was more evident of this than the Flashmob party that stormed the Driskill, forever becoming a part of the SXSW legacy.

After the Diggnation party, Erica O’Grady, Jeremiah Owyang, Charlene Li, Chad Catacchio, Francisco Dao, and I opted for the the elegant and stylish decor that adorned the Driskill lobby bar to regroup and plan our next adventure. What we had yet to realize, was that the evening at the Driskill would unfold into our next adventure.

Overcome with contentment and the prompt attention for service, we decided to Tweet our location while also personally texting some of our close friends to join us. Almost immediately, tweets were flying, “headed to the Driskill.” As each person arrived, they too would tweet, “At the Driskill, it’s incredible.” They cycle continued for the duration of the evening.

Soon, hundreds of people crowded the spacious lounge, the staff called for reinforcements, and we celebrated friendship and The Human Network together, creating one of the most memorable nights in SXSW history.

I’ll let the pictures tell the rest of the story…