by Brian Solis

It’s that time again. That’s right. This is the time of year when America travels all at the same time and they’re single biggest focus is getting to their destination with as little pain as possible.

With over 50% of travel getting booked online, travelers are even more frantic heading into the holidays, even though they’re taking charge of their own arrangements. While DIY (do it yourself) travelers are saving money booking through various online services such as Expedia, Cheap Hotels, Orbitz, Travelocity, etc., that savings comes at a price.

First, most consumers aren’t 100% loyal to any one service. If you’re like me, you shop online for the best deal, and in many cases use a variety of companies to book various components of any trip. Sometimes I’ll even book hotel, air, car, dining, and activities through individual sites.

Sometimes saving a lot of money is a fair compromise for scattering my itinerary.

Enter Tripit.

No it’s not just another online travel service hoping to take on the big boys. It’s better and it’s designed for people just like me.

TripIt is a new kind of online travel service that automatically organizes all disparate travel plans into one master online itinerary with everything travelers need in one place – including travel confirmations, daily weather, local maps, city guides and more. Oh, and it’s free.

Once your travel is booked, simply forward the travel confirmation emails to: Once received, Tripit emails back a link to view the itinerary and a personal TripIt account.

The TripIt “Itinerator” automatically combines related travel bookings into a single master itinerary (click here to view a sample). The Itinerator then searches the Web to add related information, including daily weather, local maps, driving directions, travel guides, etc.

Travelers can also customize their itinerary with additional maps and directions, or add notes and Web pages with other information that may come in handy during the trip.

But it wouldn’t be complete without the ability to socialize the information with friends, family and associates. The company has also created a network for people to see each other’s travel calendars and even sync them into Google or Outlook Calendars. Itineraries are also shareable with people who need to know your travel plans, or with fellow travelers who are collaborating on trips with you.

So this holiday season, ditch the stress, save some money and let Tripit “trip it” for you.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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    no imageAdam (Who am I?)7 December 2007 10:19 pm

    Its amazing how online services are merging into our lives. Now this is a blend of traveling and socializing.

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