Evolution of reading on a subwayOne of the most talked about startups over the past year when dealing with content curation has got to be Storify. When something major in your life breaks and you want to find a good way to summarize it through the use of social media, then look no further than with Storify. Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation. Just like Twitter has their trending topics, Storify’s service allows people to keep track of the relevant social media trending topics. Users are able to tell their own story about these major events (like Whitney Houston or Greece’s economic downfall or even Madonna’s Super Bowl halftime performance), and embed them on their own website. Be your own crowd-sourced storyteller, by dragging in tweets, status updates, photos, and videos from a variety of social networks in order to help you create a better story and telling experience.

But for the several years, the only way that Storify has been able to be used was through a personal computer–you had to be physically sitting in front of a computer in order to put something together. Well, that is…until now.

Today, Storify announced that it was bringing its service straight to the iPad. For a service that has been used by 22 out of top 25 news sites in the United States, this is a pretty big move because it will allow for much more curation on the go. Chances are that most people will be traveling around town or the country with an iPad rather than a laptop or desktop computer. With this new platform available to users, expect to see much more storytelling happening on the web in real-time. Already, tech publications are praising the way that this has been done. Not since the roll-out of social publication Flipboard has publications like ReadWriteWeb and tech pundit Robert Scoble clamored over an application. Jon Mitchell from ReadWriteWeb explains that Storify’s iPad app is a marvelous piece with the workflow and interface truly realized–almost as if it was always intended for the iPad rather than the computer.

Storify for iPad

I tend to agree with Jon Mitchell’s assessment about Storify for the iPad…if you’re in a meeting or event and you want to curate what’s being said and do it in real-time, the fact that you have it on a much better interface, not only for aggregation and curation, but for presentation purposes, will be invaluable. Right now the service has become a major boon for media sites and most certainly will now become at least 10x more valuable (I think it’ll open the door up for talks about acquisition pretty soon). Take, for example, the next upcoming presidential debates for the Republican nomination. With all eyes on Arizona and Michigan coming up, the news media will be wanting to collect a wide variety of opinions from people watching and get their take. By simply taking out their wi-fi or 3G enabled iPad devices, the media will be able to curate the information and post it pretty quickly allowing their web teams back in the broadcast studios to share it with the world. Businesses will also be able to take part in using the service when they have major events as well.

Storify iPad app screenshot

Don’t miss any of your favorite social media trends ever again. This is the new generation of social bookmarking…with Delicious, you just had text links with little fanfare or care for the interface. Now with Pinterest you have some more visual appeal to your bookmarks, but often without threaded conversations and context. But with Storify, you’re able to share the entire conversation with whomever you wish and within one thread have plenty of media to help tell your story.

The Storify app is free to download right from the iTunes store or you can go to Storify’s website to read more.

Here’s a great video by Robert Scoble about Storify’s iPad app and a video tour:

Photo Credit: Evolution of reading by Alfred Lui/Flickr

About the Author:

Ken Yeung

Editor-in-Chief of Bub.blicio.us and an accomplished interactive producer in the San Francisco/Silicon Valley area interested in all things in tech and marketing. Whether its gadgets or startups or related issues, he's eager to learn about it. From attending local and national conferences to appearing at events, parties, and other meetups, Ken is interested in sharing what he sees. Oh, and he's an accomplished photographer too, having been commissioned by Mashable, TechCrunch, TechSet, SXSW, BlogWorld, and many more.

Visit Ken's page at http://www.thelettertwo.com


    Ohiojoe22 February 2012 12:52 am

    Typo: You have “Spotify” where you meant “Storify” in the 2nd one-sentence paragraph:

    But for the several years, the only way that Spotify has been able to be used was through a personal computer–you had to be physically sitting in front of a computer in order to put something together. Well, that is…until now.”

    Karlos from WordpressthemesV31 March 2012 5:52 pm

    Nice post and really beautiful infographics.
    I started use content curation last month with nice results.

    Duplicate content does cause problems, but its NOT the appearance of duplicate content, it is the absence of unique content. Your site can contain lots of duplicate content, but as long as a page contains enough unique content Google is happy.

    Today I just discover a new “amazing” software that automatically create curated posts. I already did a small review in my blog.