Startonomics Sends Startups Back to School

words and pictures by Brian Solis

The dynamic team over at Dealmaker Media hosted Startonomics LA, a one-day workshop designed by entrepreneurs for entrepreneurs on how to create simple, actionable metrics; and how to use them to make better product and marketing decisions for long-term growth and startup success.

Emceed by Jason Nazar of Docstoc (who is an amazing speaker), Startonomics literally sent startups back to school. The event was hosted at UCLA’s Anderson School of Business and attracted entrepreneurs from all over the country to learn and share experiences, strategies, and tactics to cultivate companies from conception to profitability to even acquisition.

“The difference between startups in San Francisco and LA is that we are driven by making money AND innovating,” exclaimed Nazar.  And the discussions throughout the day supported that definition. They were incredibly valuable.

I spent the the entire day in “my office.”

I was one of three service providers participating in “Office Hours,” a very special series of segments during the day-long conference. My job was to help startups understand the new world of marketing and PR to both determine strategies and tactics for DIY programs and also learn how to better manage, guide and measure internal and external resources as they grow.

The after party was hosted at The W Westwood by Media Temple.

I’ll let the pictures tell the rest of the story…

Debbie Landa

Jason Nazar

Wm. Marc Salsberry, Debbie Landa, Kristen O’Brien

David Sacks, Yammer

Neil Patel

Shira Lazar

For more pictures from Startonomics, please visit my album on Flickr.

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