SoundCloudSoundCloud, the Berlin-based open platform for audio sharing on the web and mobile devices keeps making noise. During the past six months it’s grown from 1 Million to 2 Million users, having attracted both Snoop Dog and Justin Bieber as customers. To keep up with its fast growth in order to become the leader in audio hosting and sharing, as to establish its US presence and the San Francisco office, it needs more fuel to execute. The rumors of raising new funding ($10 Million) were confirmed today, and we can congratulate Union Square Ventures with Fred Wilson and Index Ventures with Mike Volpi for joining the SoundCloud journey together with its prior investor Doughty Hanson Ventures.

I’ve been a fangirl of Soundcloud since its private beta, and long before Spotify Social came along, SoundCloud had been my home for music discovery. is still one of my favourite apps, perfect to discover new music from different cities. And now, with the new updated iPhone app, I finally get access to my SoundCloud favourite tracks list streaming nicely on the background. What. A. Relief.

Something tells me that my perfect world scenario, where I can check-in and discover the best food, music and places recommendations all in one isn’t that far away in the future…

Record Your Tunes, Sounds, Talks And Thoughts On The Fly

While doubling its user base, SoundCloud has also been busy developing its latest feature, The Record Button. With the new updated iPhone app with recording and instant upload and sharing features, SoundCloud makes sure you can easily capture and share any audio where ever you are. Like YouTube is for video. Alexander Ljung, Founder and CEO of SoundCloud, cleverly demoed the app in action at LeWeb’10. (Reminder: Just make sure you always have the latest update not to lose any precious sounds coming your way.)

Not an Apple fangirl or boy? There’s an Android app for you. When the new Mac App Store launched for two day ago, so did the SoundCloud Desktop app for Mac, placing itself as steady number 8 on the top 12 list.

With the Record button on both the desktop and mobile devices, SoundCloud now takes the leap into the space of audio sharing platforms such as Audioboo and Cinch, a service frequently used by Robert Scoble when interviewing people.

API Is The New Marketing and Product Development Model

Besides from being one of my favourite startup entrepreneurs, Eric Wahlforss, Co-founder and CTO of SoundCloud, is also a person I enjoy to listen on stage. I had the pleasure of moderating Eric’s session “SoundCloud’s API Learnings at Disruptive Code developer conference back in September. With over 100 third party developer apps, Eric and his team have a deep understanding on how to empower, as the value of being empowered by, third party developers. It’s no co-incidence that Music Hack Day unconferences were started by SoundCloud. If you’re running or building service online, this is the presentation you can NOT afford to pass in order to understand why open API is the future model of marketing, product development and should be part of your core business.

Paula is online strategist and startup evangelist. She is also a mentor for startups at Seedcamp. She blogs at and here at
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Drop her email at paula.marttila[at]gmail[dot]com

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