According to reports in today’s WSJ, social networks are beginning to show important return on investments. For example:

Hospital network Texas Health Resources has reduced the incidence of hospital-acquired urinary tract infections by 30% thanks to the use of collaboration software.

Tyco was able to win a huge contract thanks to information gleaned through its social network that had previously taken an employee six months to search for without any luck.

The Red Robin restaurant chain was able to share customer feedback on a new product vital to the success of its new strategy among managers and assistant managers at its 465 locations.

Companies continue to find creative and innovative ways to connect their employees and customers using social technology. The days of CEOs and CIOs being wary of social utilities in the workplace are quickly fading in light of metrics that show real business results.

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Brandon Carson

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