by Brian Solis
I posted a story today on TechCrunch that discusses the SEC’s decision to recognize corporate blogs as public disclosure and the impact it has on investors, PR, IR, wire services and press releases.
Here’s an excerpt:
For several years, Sun CEO, Jonathan Schwartz has lobbied the SEC to allow disclosure of financial information through corporate blogs. In a landmark announcement, it seems that Mr. Schwartz may indeed get his wish, and with it, a historical decision that could break the age-old shackles that bound businesses to traditional media and distribution channels in order to satisfy full disclosure.
In a speech yesterday, SEC special counsel Kim McManus outlined new guidance the SEC is about to give companies on when they can use their Websites, including blogs, to disclose material information. What this means is that we can now finally kill the press release, at least in its current form…
For the full story, please visit TechCrunch.
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