by Brian Solis


Shot outside the world famous HP Garage

First to leave Podtech was Irina Slutsky, Eddie Codel, and Jeremiah Owyang, then founder John Furrier, Steve Gillmor, and Tom Foremski. And now, Robert Scoble is leaving the troubled online video network.

What a shame.

Michael Arrington says that Scoble is going to FastCompany and may help launch the new FastCompany TV channel. Arrington is also reporting the Podtech is running out of money and may secure a $1 million bridge loan to keep it afloat.

Scoble has been running the popular ScobleShow at Podtech and had scored a lucrative deal with Seagate to keep it on the air. No word yet on whether or not he’ll keep his show format and if Seagate will remain a sponsor.

Quite honestly, Podtech was and still is an interesting idea that shows promise. It just needs guidance, content and relationships with specific content producers that will make it relevant to the right people. I don’t know if it’s too late or not, but the company, like its main competitor PodShow, are doing good things, but the market isn’t yet cultivated enough to carry a costly business infrastructure.

I’ll follow up Scoble when he’s back from LeWeb to get a more complete story about his plans.

Update: Robert Scoble says his next move is not yet finalized. He will make his formal announcement on January 15th, 2008.

According to Robert’s tweet, “It’s true, I’m at PodTech until January 14, 2008. After that? The deal hasn’t been signed yet, so we’ll announce it on January 15th.”

Update #2: Scoble shares his reasons behind the decision to change. You should read it, it’s quite revealing and engaging.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

Discussion

    no imageRob Safuto (Who am I?)12 December 2007 10:31 am

    “I don’t know if it’s too late or not, but the company, like its main competitor PodShow, are doing good things, but the market isn’t yet cultivated enough to carry a costly business infrastructure.”

    I love it! Sounds just like 2000 again. So many people in Silicon Valley were really in denial then with the rationalizations. And so it seems that the blogs that live off the valley will be the forefront of spinnage as these businesses fail.

    The fact is that Edgeio, PodTech, Podshow, Seesmic and a lot of other web 2.0 firms that will eventually go belly up are not in the business of “doing good things.” If that were the case then they would be registered as non-profit organizations.

    The market is ambivalent. The ideas and execution are at fault here. These companies that fail are typically poorly managed, lacking in strong leadership and operating without regard to some very basic business fundamentals. As such, its a very good thing that they eventually go away.

    What these companies do prove is that if you have friends in the venture capital business that you can get money, play master of the universe for a few years then blame ‘the market’ when it falls apart.

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    no imageTris Hussey (Who am I?)12 December 2007 10:39 am

    Yes I agree Brian. I worked with PodTech briefly as their blogger. I covered CES last year for them. The concept is good, the implementation and content is always key. Leadership … yes that is a key element in any startup.

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