by Brian Solis
Today, TechCrunch ran a post of mine that I spent qutie a bit of time writing over the past month, entitled PR Secrets for Startups. While they may seem like common sense or PR 101, truth is that the points I’ve shared are what most company founders and executives usually overlook.
And while leading CEO’s, such as Loic Le Meur and Jason Calacanis, are setting the bar for a new genre of entrepreneurial participation, we need to remember that they are among a small, and hopefully growing, group of communications and community-savvy evangelists. They, as of right now, are among the edglings. This post is intended to help expedite the evolution.
Just to clarify any confusion:
Don’t market at audiences.
Do not “pitch” people.
Be genuine and remember that at the end of the day, you’re engaging with real people, not stats or marketing demographics.
PR Tips for Startups:
#1 Understand You’re Not the Only Story in Town
#2 Pick the Right Person or Team to Lead PR.
#3 Participation is Marketing
#4 Identify The Target Audience For Every Step Of Your Growth
#5 Don’t Launch on Mondays
#6 No Two Bloggers or Journalists are Created Equal
#7 Measure Success, Not Traffic
#8 Customize the News For Each Influencer to Make His Or Her Job Easier
#9 Get a Spokesperson
#10 Your Company Blog is More Powerful Than You May Think
#11 Blogger Relations Extends from the “A-List” to the Magic Middle
Tip #12 Follow the Conversations and Join In
Make sure to read the full post at TechCrunch
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