by Brian Solis

No it’s not a typo in the headline…peas do help support Susan Reynolds.

If you don’t think Twitter can move mountains or influence behavior, think again.

Today is Frozen Pea Friday on Twitter and it’s for a good cause.

Susan Reynolds, a highly respected and adored blogger, was diagnosed with breast cancer on December 7th. Today she goes in for surgery to hopefully remove the cancer.

In Susan’s words:

“When I discovered a very thick area in my breast I called the doctor. The next day I was in her office. A half hour after that I was in the diagnostic radiologist’s.

A full afternoon and multiple stab wounds later we had a variety of samples of malignant tentacles of tissue that were on their way to the lab.

I was in a little pain – it would increase as the local anesthetic wore off – but left his office with a soft cold pack in my bra.

To keep bleeding down & relieve pain I’d need to keep things cool. Traditional ice packs are hard and heavy. As much as I try to be a good sport I’m not into having a brick sitting on my chest.

Enter a bag of frozen peas.

I tucked it in my bra, took a picture, and was ready to tell the story later that night. That bag of peas added a touch of lightness to what could have been a sad and serious tale.

* A bag of peas was something everybody could relate to.
* Some people love them, some hate them, some use them for their own injuries.
* A bag of frozen peas was a vehicle for conversation and let people tease me instead of having to cry.
* It let people share instead of bemoaning.

I napped a lot during the first few days after the biopsy. The news was sudden and stunning after all and my body was being assaulted.

Mmmm peas for lunch?

When I fell asleep with peas in my cleavage I’d wake to the smell of freshly cooked peas. That made the story funnier, and more human. Of course I shared it because what is life but a series of stories.

After enough cooked peas I moved on to baggies with ice cubes or larger gel-packs which truth be told still are too big and too heavy to be comfy but help with pain.

The peas however live on in the form of stories from others about their use of pea-packs and the line-up of twitter avatars sporting peas in support of my struggle.

This makes them a comfort in more than one way.”

My wife’s mom (my Colorado mom) was diagnosed with breast cancer a few years ago. After surgery and undergoing chemotherapy, the cancer went into remission. This year, her cancer returned and was even more aggressive.

This time she had to undergo a life changing mastectomy, more intense radiation treatments, and is currently on the road to recovery. She recently underwent reconstructive surgery last week. Her hair is also growing back, although she never lost her beauty. Her spirit never wavered.

This one’s for you mom!


Susan Reynolds has opened up her life to us to share her story. You can follow it at Boobs on Ice. Today’s Susan’s first step to the road of beating cancer. Stay with her and help her through this.

Change your avatar. Follow the conversation. Send your support. Observe the brilliance and magic of what happens when people get together to make a difference in real time.

Best wishes Susan. Peas be with you…

Click here to support Susan Reynolds and the fight against breast cancer.

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Connect with me on Twitter, Jaiku, Pownce, Plaxo, or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

Discussion

    no imageKrista Neher (Who am I?)21 December 2007 1:45 pm

    Brian

    I think that this story is awesome – it is really great to see the online community coming together like this (I’m waiting to get my updated profile pic for twitter).

    In support of this cause, Photrade.com is donating $1 for every picture of Peas uploaded today – details on our blog – http://blog.photrade.com/?p=79.

    - Krista

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    3.5
    no imagebriansolis (Who am I?)21 December 2007 6:14 pm

    Krista, that’s awesome!

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    3.5
    no imageConnie Reece (Who am I?)25 December 2007 5:53 pm

    Brian, thanks for sharing the story of your Colorado mom’s battle against breast cancer. Susan is sharing her story with such openness and honesty and courage, I know it will help many women in similar situations – and the families who fight with them. BTW, at the end of the first 15 hours after we launched Frozen Pea Fund, we had raised $3,500 from 118 people on 3 continents. And that’s just our first day! I appreciate your helping to get the word out.

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    no imageEbay hot items (Who am I?)21 July 2008 1:53 am

    Very interesting blog, i have added it to my fovourites, greetings

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    3.2