Our very own Adriana Gascoigne survived the first heat, but we need you to help her make the finals! Cast your vote here.

Photo Credit and more pictures here.

Voting will run through this week and conclude at noon Eastern time on Sunday, March 11. You can vote in all heats once per day by clearing browser cookies from polls.gawker.com.

by Lorna Li

Last Friday, Adaptive Path celebrated its six year anniversary with a fully stocked open bar and complimentary roach coach with tacos and burritos for all. They even provided prom dresses and a sunset-at-the-beach backdrop for your personal glamor-shoot fun.

I really had no idea what Adaptive Path did, but I was crashing their party anyways. Fortunately, a lot of other partygoers didn’t know either. I later looked more closely at their website and discovered that Adaptive Path is a “User Experience design and consulting firm that unites theory and practice to advance the art of user experience design while helping clients make better business decisions.”

I found the Adaptive Path party to be one of the best SF Bay’s tech parties I’ve attended so far due to its complete lack of pretentiousness and friendly, down-to-earth people.

Not once was I asked what I did for a living as a conversation opener, and I ran into four different groups of friends there, two I hadn’t seen in over a year. I was telling Brian Caldwell, our bub.blicio.us photographer for the evening, that a friend of mine, a startup founder, compared the SF Bay’s Web 2.0 party scene to LA.

The Bubble Cast – the Web 2.0 Celebrity Scene

“No way!” he said. And the rest of the evening, we decided to uncover as much evidence that we could to prove that the SF Bay tech scene is nothing like LA.

This is what we found….

by Lorna Li 

“It seems to be…a lot like LA.”

The other night I was having a drink with a friend and startup founder who arrived in SF wide-eyed and innocent 6 months ago. In a classic Hero’s Journey (a la Joseph Campbell), he inadvertently found himself in the center of a Web 2.0 whirlwind due to the unforeseen success of a simple tech Meetup he launched that became hugely successful.

Since he’s from out of town, and I hail from the world of environmental activism, we compared notes on the unique and captivating SF Bay Area tech scene. I found the social and power relationships to be as mysterious and entertaining as Gorillas in the Mist. He found it more like LA, except here geeks attain celebrity status for their prowess in blogging, vlogging, user-generated content and monetization…and not for their sex appeal.

We decided to break down the SF Bay’s Web 2.0 scene’s cast of characters:

by Julie Blaustein

Sutra Restaurant
The swanky restuarant Sutra where the DivineCaroline Launch was held


Real Girls Media launched DivineCaroline at Sutra and it was a truly bub.blicio.us event.

DivineCaroline is a site for women to connect on the Internet in a number of ways: Community, learning and entertainment. It was held at a swanky restaurant, Sutra, with all the trappings that you would expect…men looking hot in tuxedos, woman in fabulous dresses, offerings from Tiffany and instant gratification pictures provided in frames to all guests. And there was an incredible amount of food including non stop sushi and an open bar.

The Founders

Kate Everett Thorp, Tom Kurycki and Rebecca Weeks

Little Blue Boxes from Tiffanys
Tiffany & Co. and Rebecca Weeks

Instant Gratification with Photos

Did you know that woman and girls are the fastest growing demographics online?

Some other fun facts:
67% of woman use the Internet to further communicate with their women’s groups
77% communicate with over 7 woman a week, while 59% communicate with 10
82% have read an online review
51% claim that being a published writer is something that appeals to them

What this means is this is a hot market to adverters it and will help ensure that DivineCaroline succeeds!

Not suprisingly, DivineCaroline’s CEO Kate Everett Thorp comes from a stellar adverting background. She is former President, Digital Worldwide of AKQA, Chiarman and CMO of Carat Interactive and former founder of Lot21, along with being named the Top 25 Woman to watch by Advertising Age!

The Scene

Sushi For All

The Swanky Crowd

Jill of T3, Greg Alden of Woodside Hotels, Lindsay Sandoval of Robert King Associates and Rebeccas Weeks

Happy Folks at an Open Bar

For more pictures, please visit Julie Blaustein’s PhotoBucket album.

Adriana Gascoigne, GIT co-founder – Photo Credit: Lane Hartwell of Fetching for Valleywag

Girls in Tech (GIT) celebrated its launch as a new organization centered around women’s contribution to technology in the world today. The event took place at Slide in San Francisco, which also has evolved into a Web 2.0 party HQ – along with Shine SF and 111 Minna.

Girls in Tech is the Laurie Anne Lassek, Julia French, and our very own Adriana Gascoigne, who’s also a Valleywag Vlog Hot contestant (cast your vote).

Not only the did she host the event, but Adriana also grabbed the mic to interview guests for the next installment of bub.blicio.us tv.

Click Here For Video

Interviews include: