Just when you thought there was a lull in horrible new startups, along comes one that more than makes up for the public drought.
Web 2.0 Television held its “soft launch” recently in Las Vegas to introduce a new site dedicated to sharing absolutely nothing of value – except gratuitous angles and shots of beautiful women and their assets. While that, in of itself, is usually okay, it is executed and packaged in such a cheesy manner, that you can help but watch in disbelief.
Interestingly, it seems to have decent funding behind it, but it is in dire need of an overhaul – already.
With a name so targeted and limiting as Web 2.0 Television, one would normally get the impression that it is a CMP channel broadcasting the latest news and insights from the Web 2.0 landscape. After all, Tim O’Reilly and CMP own the trademark on Web 2.0 and have threatened others with lawsuits in the past.
But, this site foolishly uses the moniker simply to capitalize on the celebrity and glamor associated with all things 2.0.
The site has absolutely nothing to do with Web 2.0 though. It’s just another site that has video coverage of cityscapes, entertainment, and events in popular cities around the U.S. And with cleverly titled channels such as New York 2.0, Los Angeles, 2.0, Las Vegas 2.0, and a tagline that reads, “the revolution will be socialized,” it seems that the creativity (or lack thereof) and marketing teams at Web 2.0 Television could use a little 2.0 redux itself. It needs to be relaunched under a new brand, something along the lines of The Glamorous Life 2.0 or Look at My Breasts 2.0.
Seriously, the site could have potential as long as it has focus, compelling content, and an entirely new branding and marketing plan. Online video highlighting activities in popular cities is viral, informative, and useful to residents and tourists. Plus, it can create micro communities across the web that keep people coming back for more, simply because they either live in that city, know friends that live there, or they’re frequent visitors.
As is, the site’s lifespan is bleak, tacky, and is already a contender for the TechCrunch Deadpool.
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