by Brian Solis

I’m just returning from my trip to Next09 in Hamburg Germany where I had the privilege to serve as one of the event’s keynote presenters among a cast of some of those whom I most revere. During my session, I discussed how the event’s theme, “The Share Economy,” equated to the Social Economy and the laws of diminishing attention.

We’re constantly struggling and learning how to discover and in turn, personify our place within the perpetually evolving social universe.

It is the ongoing saga of bridging the distances between who we are and who we want to be and furthermore, manifesting this presence outward.

I believe we are creating our online persona with every status update, tweet, video, picture, review, comment, and post, we share. We’re forging networks through a fusion of traditional relationships and friendships and also contextually – following and friending those whom we admire and respect based on their ideas, vision, and experience. It’s how we share, discover and learn. The nature for how we view and establish relationships is evolving before us and eventually we will change how we interact based on the contextual network we’ve built. Most of your “friends” don’t care about your profession exploits. Concurrently, your peers and professional contact are not better off for knowing anything about your personal endeavors.

There will be a collision and ensuing fallout.

What’s next?

Multiple Personality “Order.”

Don’t be surprised if eventually, if for only a short time, we maintain multiple online personas in the networks that are important to us as a consumer and also as a producer.

I’ll let the pictures tell the rest of the story:


Andrew Keen

Stowe Boyd

Chris Heuer

Andrea Vascellari

Brian Solis and Dennis Howlett

Nicole Simon, Tobias Kaufmann, Martin Recke

Stephanie Frasco

Stowe Boyd, Matthias Lufkens, Dennis Howlett

Pictures of Hamburg and other things that caught my eye:

For more pictures from Hamburg and Next09, please visit my album on Flickr.

Connect with me on:
, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, BackType, or Facebook

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at
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