As I covered last week at PR 2.0, Twitter is slowly rolling out its Beta feature network-wide. Seems that I was included in the next wave of account updates. Here’s a screenshot of what you’ll see…(above)

The text reads as follows:

Hi there, you’re part of a beta group receiving this feature, which means you may start seeing retweets in a new way. People who don’t have this yet will see your retweets prefaced by “RT”.

As described by @Biz, co-founder of Twitter:

Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.

The plan is to see how it goes first with this small release. If it needs more work, then we’ll know right away. If things look good, we’ll proceed with releasing the feature in stages eventually arriving at 100%.

The new retweet feature is particularly interesting as it organizes your experience directly at much in the same way third-party clients such as Tweetdeck and Seesmic have offered all along. Unlike these desktop applications however, remains as the pervasive interface for engaging on Twitter. For example, your lists, real-time search results, DMs, Twitter stream, and now retweets are key pillars to the personal experience at For most users, the new retweet functionality, combined with important, cached searches (including your username), the need to stray from Twitter’s online hub begins to dissipate. And, the timing couldn’t be better…

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Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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    Adam Helweh10 November 2009 1:14 pm

    Finally Twitter has started to roll out all these great new features. It will be interesting to see how folks plug into the api and use this and the reputation and influence that could be measured from Twitter lists to create a more meaningful metrics and monitoring platform.

    I got lists as soon as they released it into beta. Looks like I am waiting on retweets. Great preview. Thanks Brian.

    Jenn10 November 2009 1:21 pm

    With this and Twitter Lists one of these days Twitter will be just as easy to use with all the cool features that Tweetdeck, Yoono and all the other applications have to offer.


    Lucretia Pruitt10 November 2009 11:05 pm

    I’m not in the Beta… but after @Critter said that there’s a built in way to “click to not see RTs from this user” I am already unhappy.

    Seriously – if they keep “improving” the web functionality, they’ll improve themselves right out of their niche. First we have Lists so we don’t have to actually follow people, now we have a RT function that hamstrings the power of the RT.


    Josh McHugh11 November 2009 12:56 pm

    I was really impressed by the speed with which CoTweet and Brizzly incorporated Twitter Lists into their products. It’s going to be a continual footrace, with the Twitter app makers trying to stay just a bit ahead of the mothership.