Mplayit has always had an aim to provide worthwhile directory for finding mobile and social networking apps–a worthy cause given the limited search and recommendation tools that often come with the platforms and marketplaces upon which the apps reside. This week, Mplayit is expanding its mobile app store and directory efforts in order to a wider market–the world.
An international growth initiative has taken Mplayit to Canada and Australia through two new partnerships with Rogers and Telstra. Having already teamed up with Telefonica O2, Mplayit already had an in for reaching UK customers as of late last year.
Being a bridge between game developers and mobile service carriers has been a promising position for Mplayit, particularly as mobile apps are growing at an astounding rate. Helping consumers find the best apps, while also creating a platform for developers and publishers to market their app directly to consumers adds a level of convenience that helps consumers navigate the new type of market.
It’s an interesting position, especially since the presence of mobile apps isn’t entirely new. The marketplace tha has emerged around mobile and socially integrated apps, however, has given Mplayit a chance to create a valuable service on a rather broad scale. While Mplayit initially operated from a more independent standpoint with its search and recommendation tool, ongoing partnerships with carriers and other platforms legitimizes the need for a product such as Mplayit in the current app industry.
The growth of app markets means that several businesses will need to shift gears relatively quickly to accomodate consumer demand around mobile apps and supporting industries. New technology being incorporated into mobile phones gives more cause to development in mobile apps, and in turn more cause towards the service of something like Mplayit.
Mplayit supports all the major mobile app platforms, from iPhone to BlackBerry and Android. Moving into the marketing space will also be a good play for the company, as the ability to target consumers based on demographics and through the use of apps will become common practice within the year.