Disney is acquiring Marvel Entertainment for $4 billion in stock and cash.
Why? Well, princesses can only grab so much of the kid demographic. Something has to interest the little boys as well, and I guarantee it’s not Wendy Wu, Homecoming Warrior.
The deal still faces shareholder and regulatory approval, but has been approved by the boards of the both companies. Current Marvel CEO Ike Perlmutter will be retained to oversee the Marvel properties. According to paidContent,
It’s one of the largest acquisitions in Disney history and has the potential to transform the company. But it will take years in some cases before Disney can do more than reap the licensing fees from some key Marvel characters through its own movies, games and even theme parks. In an interview soon after the announcement, Disney CFO Tom Staggs told paidContent that the licensing “actually underscores the value of these properties.”
As part of the deal, Disney will acquire ownership of Marvel including over 5,000 Marvel characters, including Iron Man, SpiderMan, Hulk, the X-Men, and more.
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Cheers!
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