by Michelle Lentz
Last July, right before the iPhone App Store launched, I wrote about Medialets. Medialets is a a mobile ad platform for iPhone apps, It allows developers to build free applications, but still make money by building ads into the actual applications. Medialets also provides analytics and tracking, which are useful tools for both the developers and marketers. Back in April, Medialets announced that their analytics tools, Medialytics, had processed over a billion events from iPhone applications.
Medialytics, launched on July 11th, 2008 – the same day as Apple’s App Store – has been installed over 60 million times across more than 13 million unique devices to date. Medialytics measures behaviors in many of the top 20 highest downloaded applications on the iPhone platform based upon data released by Apple last week. Medialets works with developers and media publishers who look to Medialytics as a business intelligence tool to help them make informed decisions around improving app strategy and performance.
Medialets has now annouced a $4 Million round of funding led by Foundry Group with DFJ Gotham and Bobby Yazdani. This influx of cash can only help the company to keep growing. They started working with the Android platform back in September and that looks to be taking off in 2009 if you believe the latest numbers. By consistently being ahead of the game, Medialets is making a go of it. Maybe they’ll also be involved in apps for the Pre.
Below you can see the Medialets shakeable ad for Dockers, embedded into apps such as iBowl, i.TV, SGN Golf and iBasketball.
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Email: michelle[at]writetech[dot]net
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