If you’re in San Francisco on Monday and want to learn about how companies use social media for good, check out the Justmeans Social Media for Sustainability conference at Mission Bay Conference Center at UCSF.
Justmeans is a social network for the “business for good” community, a place where professional do gooders of all orientations, from activists to social entrepreneurs to CSR (corporate social responsibility) buffs and green marketing fanatics, can network, share information, and collaborate on making business better for people and the planet.
The conference explores the different social media tools and platforms available to company employees and strategies around engaging stakeholders and creating a vibrant community. Important questions that will be addressed at Social Media for Sustainability include:
- How can social media propel sustainability communications?
- Which companies are most effectively using social media to reach stakeholders?
- How do you make sure your message is heard in the new media atmosphere?
- Should companies be using social media to influence the way that people act beyond the purchase of a product?
Some of the speakers on Social Media for Sustainability include:
- Jeff Hollender, CEO, Seventh Generation
- Bob Pearson, President, the Blog Council
- Chad Boettcher, SVP Social Innovation, Weber Shandwick
- Danny Kennedy, Co-Founder and President, Sungevity
- Graham Hill, Founder, Treehugger
- Kevin Long, Co-Founder, Justmeans, Ashoka Fellow
- Ryan Mickle, Co-Publisher, Triple Pundit, LLC
- Ron Gonen, Co-Founder and CEO, RecycleBank
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