words and pictures by Brian Solis

At TechCrunch40 today, Angel investor and startup advisor Jeff Clavier announced a new $12 million early stage venture fund, SoftTech VC II.

Per Clavier’s post, “After 3 years of angel investing in 20+ Consumer Internet startups (and profitably selling 5 of them), I am very excited, and humbled, to announce the launch of my very own VC fund…I have taken the step (back to the Dark Side ?) and have raised outside capital, from a mix of fantastic institutional and private investors.”

The group will invest in 30 to 40 seed stage startups with an average “bite size” of $250K, ranging from $100K to $500K.

Clavier’s recent investments include:

SocialMedia.com was co-founded by Seth Goldstein and has been building an infrastructure and an ad network targeted at social network application developers. The company will help these developers manage, market and monetize their applications. After just a few weeks, last Friday’s revenue on Facebook alone, was over $10K – most of which was distributed to independent developers.

Active Athlete Media’s focus is active consumers who participate in sports, and the advertisers desiring to reach this passionate audience engaged in the sports they love, on thousands of mid to long tail websites.

Satisfaction Unlimited brings to life a People-Powered Customer Service network where the wisdom of the crowds can get together to help answer questions.

Grouply There are hundreds of millions of users of message boards, email lists, forums and online groups products like Google Groups and Yahoo Groups, and they have not evolved for a long long time. Grouply will help solve that by enabling users to easily adopt a richer and more powerful experience for their existing online groups.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

Comments are closed.