by Rebecca Reeve

The 3rd annual Web 2.0 Expo kicking off yesterday in San Francisco, Tuesday, March 31 – Friday, April 3, with the tag line “The Power of Less.”

In an time constrained by the economy and tighten budgets it’s more important than ever to look at the fundamental Web 2.0 technologies that can create the advantages that will help us move forward stronger than ever.

This year’s main focus areas are:
* Strategy & Business Models
* Marketing & Community
* Design & User Experience
* Fundamentals
* Development

The main focus areas are complemented by five mini focus tracks:
* Web Operations
* Mobile
* Security
* Web 2.0 at Work
* Government 2.0

Reflecting the expo theme of “The power of less” and increased attention to ROI, it’s interesting to note that the marketing and community track is heavily focused on measurement and ROI this year.

Free Expo passes available when you register for a hall pass at here using the code: EXPOPASS.

The Web 2.0 Expo brings together an eclectic group of leaders in the web space, and as always this event is equally about the connections made in the evening over drinks at the parties. Below are a list of a few of the evening events we’ll be attending:

Below are a few of the evening events we’ll be attending.

Opening Reception (Last Night)

Sponsored by Palm, Wed, April 1, 5:30 p.m. in the 3rd Level Lobby at the Moscone Center.

All attendees are invited to an opening reception immediately following the keynotes.

Launch Party 2.0

Hosted by AD-Village, GirlGamer, and Nitobi on Wed, April 1, 10:00 p.m. – 1:00 a.m., Club Six, 60 Sixth St./Jessie street.

Secret party details to be text messaged/voicemailed when you pre-register on their site.

Ignite SF

Wed, April 1, 7:30 – 11:00 p.m. @ Mezzanine (444 Jessie Street @ Mint).
Hosted by Brady Forrest, register here.

Wed, April 1, 11:00 p.m. – 1:00 a.m., location TBA.

Sponsored by Benchmark and Microsoft BizSpark, and co-hosted by the Austin Secret Society of Entrepreneurs 9, Larry Chiang, Brian Solis, LA Weekly, you’ll receive the secret party location details sent to you when you text the party organizer.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at

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