by Michelle Lentz

I’m not a marketer, really, although I get the concepts. I do know that the space is changing, and changing rapidly. Traditional marketing isn’t going to cut it anymore, and to grab the new generation of audience, marketers need to look to the Web.

One way to do that is with videos that may hopefully go viral. One of the problems with marketing via video is that there is no conversion; once the video ends, the user goes elsewhere. Involver, launching a new pilot program today, hopes to change all that.

Involver offers an easy-to-use and understand web platform for marketers. With a few clicks, marketers can upload a video, add interactive tools, and publish the video out to several places. If you don’t have a video, Involver will work with you to find the right producer to create it. Once your video is created and uploaded, you can add surveys, quizzes, and interactivity into the video, engaging (involving – get it? ) the user.

Finally, you can easily publish the video out to other locations, upping the conversion. For instance, I easily – almost too easily – published a video out to my blog, as well as mailed a video to myself. Involver provides a nice landing page where users can view the videos. Of course, you can also publish it out to YouTube.

Involver is starting its pilot with non-profit Kiva.org and with viral video folks Serena Software. The Serena Software application is interesting. Not only are they pushing the video, but they’re pushing it into a complete Facebook integration, adding in the social media aspect that gets and retains users. Using Facebook and other social media as an extensible platform is key to Involver’s plans.

Involver is accepting applications to join its pilot program and plans to add new companies as they expand to support additional large video campaigns. Involver plans to open access to their video campaign platform later this year.

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Events, news, apps, and more – let me know at michelle[at]writetech[dot]net, via Twitter, Pownce, or FriendFeed. Visit Michelle at Wine-Girl.net and Write Technology.

Tagged as: involver, social media, video, viral video