Strolling along South Park in San Francisco one day on my lunch break, I ducked into a small coffee shop for a quick breather before heading into Jeremy’s on the corner to check out any new goodies they have in stock. I got my coffee, walked over to add some sugar, and then my hand hit a stack of those post cards that are left randomly all over the place. Normally, I’d just walk away, but this one was so pretty, antique floral looking, with pink roses and blue lace background. All it said was ‘Thecoveted’. I had no clue what it was, but I took one, stuffed it away in my ‘Mary Poppins bag’ (as all my friends call it) and left the shop.
A few weeks later, I was rummaging for an old receipt, and found the cute postcard, went to my computer and typed in ‘thecoveted’ and anxiously awaited what was to show up. There in front of me, was my new favorite, obsessive, ‘must read’ fashion blog that I have not missed one day of since that lovely spring day of 2008.
I was new to the world of blogs, twitter, Facebook, everything Web 2.0 related. Fresh out of fashion journalism reading WomensWearDaily and W, I was now following ReadWriteWeb and TechCrunch, so adding The Coveted to my daily blog reading made me smile so sweetly and look forward to the scoop posted by Jennine or Sonja on vintage clothing, emerging designers, sustainable fashion, beauty tips and my favorite, the weekly Links a la Mode.
I drool over Jennine’s impeccable flair for unique style and relish in her every day ensembles. Her smarts have grown from creating the Coveted, to then founding Independent Fashion Bloggers, an online community started in 2007, aimed to enlighten other fashion bloggers about monetization, advertising, networks and blog improvem
ent. She has taken her readers on a ride of world fashion while giving us a glimpse of her life, her move from San Francisco to Germany, her long hair, her short hair and her flirtation with bangs. I sometimes forget that I am in Tech and show up to events inspired by what she wears and designers she features. But, I am after all, a Girl in Tech, and if I show up at an event in my fabulous frocks, the techies shouldn’t be surprised and I know Jennie would be proud (if she knew who I was! 
)!
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I love theCoveted! It’s one of the few non-tech blogs that I track in my google reader. Although I’m no fashionista, it’s great to see how the blogger styles her outfits and some of the cool finds she shares.
Also, one of my friends (and former coworker) has a blog you might enjoy: http://www.clutch22.com/
How ironic. When I set up my own blog on Wordpress for Ocean@Home I was looking for a good CMS or magazine style theme and came across one that I liked that had TheCoveted listed as using the theme. Since I’m a tweak-a-holic I spent a great deal of time on this site seeing all the custom modifications made and have to say it gave me plenty of inspiration! Great job with the site!
Brian