It’s the end of the year and everyone who is happy is releasing their stats. Those that aren’t happy, well, not so much. Hulu is getting into the stats game with a Thank You blog post letting us all know that TV-via-PC is very much here to stay.
Let’s start with some of the more useful, business-related stats.
- According to comScore, monthly users of Hulu grew to over 43 million, a 95 percent increase over this time last year.
- Hulu doubled their content in the last year, now offering 14,000 hours of content. Last year they offered 5,600 and I still depended on them.
- Here’s an advertising tidbit for you: The number of advertisers/marketers using Hulu has also more than doubled, growing from 166 to 408.
- Embeds are up too. Over 6.4 million Hulu players were embedded, which is a 237% jump.
Now for some of the more entertaining factoids:
We like comedies, as evidenced by four of the five most popular shows this year: Saturday Night Live, Family Guy, The Office, The Simpsons, and Naruto Shippuden. In line with that, the most popular clip of the year was an SNL Digital Short: Motherlover. Also in that vein, the most popular full episode was Family Guy’s “Stew-Roids.”
Have you switched over to your PC yet for video? By the numbers, it looks like more and more of us have.
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Cheers!
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