by Brian Solis
Credit: GapingVoid
I just published my latest post on TechCrunch as a way of helping startups rethink the echo chamber during these volatile economic times.
Tomorrow’s leaders are born today. In order to excel, while still reducing excessive spending, we must redefine how startups (not solely tech companies) view early adopters, and the echo chamber. In doing so, they’ll gain the momentum necessary to “cross the chasm” into the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.
We can not assume that early adopters and innovators are relegated simply to tech, silicon valley, .0 startups, or fanboys and girls of shiny new objects and features.
The echo chamber, by default, is perceived as it is defined, by the people, not by a dictionary. This doesn’t advocate living in the chamber, only leveraging it, across multiple markets, to excel in the mainstream, thus bridging the chasms between them.
Update: Read the unedited director’s cut at PR 2.0.
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