I’m a bit surprised by this news, as I feel like I’ve seen Picnik everywhere in the last year, including BlogHer and CES. In fact, one of those recyclable shopping bags with a big Picnik logo is sitting right next to me.
My first thought when I heard Picnik was acquired by Google was, “What about Yahoo?” Picnik is integrated into Yahoo’s Flickr photo-sharing app, where it offers online photo editing inside the Flickr wrapper. I use it all the time, actually. So this is interesting cross-contamination between Google and Yahoo. Obviously Google is hoping to really ramp up Picasa, and as Picasa shares so seamlessly with the other Google tools, this makes sense. If everyone I know (and several years worth of photos) wasn’t already on Flickr, I’d probably move to Picasa.
Terms of the deal were not disclosed, but the Picnik blog post on the matter sounds more happy than sad.
What does this mean for Picnik? It means we can think BIG. Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.
What does this mean for you Picnikers? Nothing is changing right away, but Picnik now has more potential than ever before. The team that built Picnik from the grass up will continue making advanced and powerful photo-editing easier, more intuitive and more fun, so stay tuned to hear about all the cool new stuff we’re working on.
The Official Google blog also reiterates that nothing is changing. In particular, they address the Yahoo/Flickr question without mentioning it by name, saying that they’ll support “all existing Picnik partners.”
We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features. As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks.