Google’s Tangible Profile Promo: Business Cards

by Kristen Nicole on May 1, 2009

krisnicgoogleWhat a promo. To spread the word about their new profiles, Google has teamed up with iPrint to offer 25 free business cards to the first 10,000 people that claim theirs (try your luck here). The cards simply show the classic Google search box with your real name in it. At the bottom of the card you’ll see the URL for your Google profile.

Good for Google, and great for iPrint, especially since you can order more Google-y biz cards if you’d like, for about $20 for 250.

Google doesn’t typically run such promos to debut new products, especially when they involve tangible items such as business cards. But with Google’s latest product being something that appeals to the individual, there’s nothing wrong with getting those individuals to help Google help them sell themselves. Because, you know, all that selling just circles back to Google. Whew.

So how well will the promo work, and is this promo indicative of a slow uptake of people actually creating Google profiles? I think the important thing to recognize here is the larger goal of Google with its newly released profiles option.

Google has reigned supreme in search, but has its hands in various other web-related projects. Many of these other projects have been intently focused on individual appeal, meaning that Google has steadily been shifting some of its attention towards the little people. You an me.

All in all, Google can provide quite a hub for personal web activity, and Google profiles have readily turned an individual profile into a wealth of information pertaining to that individual. That makes all of us a relevant resource in the eyes of Google.

The concept is similar across many sites that have simplified one’s web presence into a single profile, and that even includes Twitter. Which is why brands as large as Google and Twitter can get away with having business cards with nothing but their name–and your name.

I’m sure Google wishes it could have had the branding power to push something as simplistic as “@KristenNicole2″ for circling its different apps back to the individual, but the current promo cards will have to do for the time being.

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