by Brian Solis

It’s about time. Google is introducing a profile hub so that your online brand is equally represented across multiple and disparate Google properties and networks.

A Google Profile is simply how you represent yourself on Google products. Like all other profiles on the Web, Google lets you tell others a bit more about who you are and what you’re about.

Until now the system across Google properties has been fragmented to say the least. You could create profiles in Blogger, orkut, Google Groups, Google Co-op and each usually contained different information. And, you could also add photos in Gmail, Google Talk and orkut, so the fragmentation started to, well get a bit ridiculous.

Even Yahoo sort of had this pinned down in Web 1.0

But in Web 2.0, it’s all about extending a single profile across multiple social networks, so Google is starting the path to socializing its Web properties. It is just a matter of time until they announce the networkability of your inbox.

The new Google profiles are currently available in Shared Stuff, Google Maps, Google Reader and will be added to other web applications. For example, in Google Maps you’ll find the link to your profile at the top of the page.

Profiles are public and contain basic information about yourself: a nickname (the real name is displayed only to your contacts), occupation, location, a list of links, a photo and a short description.

As I’ve written before, be cognizant of how you create your profiles and what you choose to say and share. These profiles can and will be discovered by friends, family, associates, future associates across Google. But most importantly, there’s a strong possibility that your profile, just like in Facebook and Myspace, will appear in Google search results as well.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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    no imageColin McKay (Who am I?)16 December 2007 1:11 pm

    Good advice at the tail end of your post, Brian. As a spokesperson for a Privacy Commissioner during the day, I continually make the point that people have to learn to manage their online identities.

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    no imageVictor Karamalis (Who am I?)17 December 2007 2:00 pm

    Google profiles earily remind me of the Microsoft passport initiative and a lot of people (including myself) did not enjoy adding more information into the passport profile schema.

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