by Michelle Lentz
I attended the LG press conference at CES this morning. LG has a lot of cool things coming down the pike – everything you’ve been hearing about such as 3D and wireless/broadband ready televisions, a revised Chocolate phone, and more. But really, I could only see those things on PowerPoint slides since I haven’t yet visited their booth for a hands-on experience.
But LG also showed off an advertising campaign designed to get teenagers to think before they text. “Give it a ponder.” Ideally, the campaign will keep teenagers from sexting or spreading gossip via their mobile phones.
The Give it a Ponder site is similar to the Skittles site, where there isn’t much actual content. It links to Facebook, YouTube, and Wikipedia (where it defines cyber bullying or mobile harassment). It is the YouTube videos,starring James Lipton, that wer shown in the press conference and really caught my eye. One of them is embedded below. What do you think? Does it get a serious message across in a way that still delivers humor?
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